| Project Detail |
Changing consumption patterns, oversaturated media markets, political control of the advertising market, and unfair competition exacerbate the financial pressure to which independent media in the Western Balkans are exposed. The pressure intensified since the COVID-19 pandemic but at the same time, new opportunities arise as audiences have increasingly turned to independent media for reliable, balanced, and relevant online information. The ongoing situation kept media outlets in the Western Balkans exploring new ways to tackle the challenges and explore new opportunities by improving their reporting and revenue-generating capacities. Objective Competitiveness, journalistic quality and innovation of independent media organizations in the Western Balkans are improved. |
