| Project Detail |
The project concerns the promoters investments in Research, Development and Innovation (RDI) as well as digitalization of media services and operations in Belgium and the Netherlands over the period 2024-26. Additionality and Impact The project finances the research programme and digitalisation of the promoter in Belgium and the Netherlands. It supports investments in Digitalisation and Artificial Intelligence aligning with EU policy objectives (Digital Europe Programme, Europes Digital Decade: digital targets for 2030) and strengthening the competitiveness of the sector while contributing to the Banks Policy objective Innovation, Digital and Human Capital. The projects digital technologies will include content delivery, artificial intelligence or data management, generate positive knowledge and technology externalities, through the creation of innovative processes, products or services and through skills development and upgrading. It addresses the market failure of imperfect competition, as it contributes to expanding the competitive space for new products and helps to mitigate the competitive disadvantage of local companies with outdated technologies that compete in the global digital online market. EIBs financing is a highly flexible loan allowing the borrower to diversify its funding, lengthen its average debt maturity whilst strengthening its financial position. It provides a strong signaling effect on the quality of the project, facilitating other financiers. Objectives The aim is to support the promoters continuous efforts to maintain its competitive position by investing in innovation and digitalisation, improving the quality and functionality of various platforms, supporting personalized and interactive content, and increasing efficiency and impact across all business areas. Sector(s) Services - Information and communication Proposed EIB finance (Approximate amount) EUR 120 million Total cost (Approximate amount) EUR 392 million |
