| Project Detail |
Engaging diverse audience through emotional involvement
Modern cultural heritage (CH) often fails to engage diverse and disaffected audiences, limiting its transformative potential. Many citizens lack the emotional involvement and personal connection needed to fully and intimately appropriate CH. Cultural professionals often struggle to design experiences that foster empathy and confidence. Additionally, there is a need for evidence-based methods to measure the impact of these experiences. The EU-funded META-MUSEUM project tackles these challenges by fostering empathic encounters that highlight CH’s transformative power. Specifically, it will develop new skills based on neuroscience, empowering cultural professionals to design impactful experiences. By involving citizens in co-creation and emotional engagement, META-MUSEUM aims to enhance empathy, confidence, and resilience.
META-MUSEUM aims to create empathic encounters where citizens can understand the CH transformative nature through active participation, emotional involvement and co-creation; to develop the “TransforMeans theory” and related new professional skills, based on Neuroscience evidence; to provide cultural professionals with principles and tools for designing cultural experiences and to monitoring the effectiveness of communicative/narrative solutions; to reach different segments of citizens, included disaffected public and non-public; to foster empathy, confidence and resilience toward contemporary changes; to validate an appropriate measurement of empathic responses, confidence and resilience in CH users, via Neuroscience’s method.
META-MUSEUM adopts a transdisciplinary approach and a strict interrelation between theoretical and experimental work. The first one will explore and develop in-depth the “TransforMeans theory” principles, develop stimuli to make people understand the CH transformative nature and encourage co-creation and personal interpretation. The experimental work will measure the audiences cognitive, psycho and neurophysiological responses to stimuli, and interpret indicators related to confidence and resilience (intended as a capacity to positively react to changes).
The “TransforMeans theory” principles will be tested in 3 different settings (pilots): 1) traditional cultural setting: museums; 2) non-cultural setting: hospitals (WITHOUT focusing on “therapy results”, but only on the CH power on people particularly lacking in confidence and positive thinking); 3) hybrid setting (physical and virtual), in urban contexts and via social media.
The META-MUSEUM objectives mobilise multidisciplinary expertise, provide evidence-based principles and guidelines; promote better and more democratic access to CH, improve personal participation and CH understanding, enhance confidence, and address the SDG4, SDG10 and SDG11. |
