| Project Detail |
Training the players in the distribution and marketing of local products is the ambition of the DISCOM project, winner of the second edition of the "Africa - France Academic Partnerships" program. Led by the Iba Der Thiam University of Thiès in Senegal and the University of Lille, it aims to structure a professional training program, from bachelors to doctorate, in management sciences.
CONTEXT
Senegal has experienced a stable growth rate of around 6% per year since 2014. Distribution, still dominated by the informal sector (between 15 and 20% of GDP), occupies an important place in the countrys economy in terms of jobs. Trade and distribution are very dynamic in Senegal, as well as in West Africa and Central Africa, as evidenced by the increase in the number of shopping centers in West Africa or the expansion of the network of national brands in major Senegalese cities (Dakar, Thiès, Saint-Louis).
However, the marketing of local products suffers from structural weaknesses: difficulties in referencing local products, lack of certification of organic products, low penetration rate of online sales.
Despite the recent opening of several universities or training centers, Senegal faces a strong demand for higher education, particularly in the field of management sciences.
DESCRIPTION
The DISCOM project aims to structure a lasting academic partnership for higher education courses in management science, provided at the Iba Der Thiam University of Thiès (UIDT): a professional, quality Bachelors, Masters and Doctorate course that is attractive at the national, regional and international levels. The ambition? To develop the distribution and marketing of local products.
This project was selected as part of the first edition of the “Africa-France Academic Partnerships” program. This program is funded by the Ministry of Europe and Foreign Affairs (MEAE) via the French Development Agency (AFD). It is implemented by the National Research Agency (ANR) and Campus France with the support of the French Ministry of Higher Education and Research (MESR).
IMPACTS
This project contributes to the achievement of the following Sustainable Development Goals (SDGs):
The co-construction of quality and professional training courses on the African continent (SDG 4) ;
Access to university for young African women and thus to their economic empowerment (SDG 5) ;
Access for African youth to training that provides decent jobs (SDG 8) . |
