| Project Detail |
DALE addresses an urgent need to advance research on consumer behavior, namely consumers’ responses to the timing of mobile data scarcity messages and data breach announcements, using a multi-method approach composed of theoretical models and large-scale randomized experiments (RME). DALE builds upon research from information systems, behavioral economics, operations, and marketing to build more effective tools to improve consumption efficiency and mitigate the repercussions of cyberattacks. First, DALE builds a theoretical framework of how behavioral nudges in a resource scarce setting improves consumption efficiency and shows that in contrary to conventional wisdom sending warnings as early as possible may lead to higher chances of data shortages, a finding that highlights the importance of an under-investigated aspect, namely the timing of alerts. Based on the above, the project complements the study with a RME in partnership with a leading telecommunication provider. Interlinked with the ever-increasing data consumption needs, is the problem that the very same data we leave behind may be breached. The second phase investigates how consumers react to data-breach announcements. I build a theoretical framework of how consumer shopping behavior may change in response to such breaches and test these predictions with a four-year granular dataset provided by a multi-channel grocery partner. DALE will provide practical cross-sectional, interdisciplinary interventions for use by academia, policymakers, and business. My training, supervised at IESE Business School, will allow me to hone new academic and non-academic skills and fulfill my career ambitions: a) Become a renowned researcher with top-level, influential connections to industry and public entities; b) Position me as an interdisciplinary, cross-sectoral expert on consumer behavior in the digital world, poised for achieving tenure track goals and decision-influencing leadership in non-academic settings. |
