| Project Detail |
Implement Salesforce Marketing Cloud for email marketing and marketing automation.
GOALS
Implement Salesforce Marketing Cloud.
Replace Regroup, Anthology iModules and other marketing tools used across campus with Marketing Cloud.
Implement opt-outs for communication specifically as requirement for various regulations such as Colorado Privacy Act.
Provide campus-wide training.
STAKEHOLDERS Campus-wide
IT MANAGEMENT Rohini Ananthakrishnan - Deputy CIO/Associate Vice Chancellor, Enterprise Application Services
Gohar Tovbis - Executive Director, Enterprise Software Development
Darren Moitzfield - Director, Business Analysis
DEPENDENCIES
Completion of Golden Record Data Management Layer Project
SSO implementation
PARTNERS Marketing and Communications, Advancement
STATUS Initiating
TIMEFRAME January 2023 - January 2024 |
