| Project Detail |
Implement Salesforce Marketing Cloud for email marketing and marketing automation. GOALS Implement Salesforce Marketing Cloud. Replace Regroup, Anthology iModules and other marketing tools used across campus with Marketing Cloud. Implement opt-outs for communication specifically as requirement for various regulations such as Colorado Privacy Act. Provide campus-wide training. STAKEHOLDERS Campus-wide IT MANAGEMENT Rohini Ananthakrishnan - Deputy CIO/Associate Vice Chancellor, Enterprise Application Services Gohar Tovbis - Executive Director, Enterprise Software Development Darren Moitzfield - Director, Business Analysis DEPENDENCIES Completion of Golden Record Data Management Layer Project SSO implementation PARTNERS Marketing and Communications, Advancement STATUS Initiating TIMEFRAME January 2023 - January 2024 |
