| Project Detail |
The project concerns the Promoters investments aiming at expanding and improving its legacy digital platform through deploying new and more efficient technologies across its services, aiming at enhancing customer experience for its members (i.e. consumers) and brands, improving operational performance and achieving cost synergies. The activities will take place primarily in the Promoters technical centres in France between 2020 and 2023.
Objectives
The project concerns the Promoters transformative investments that shall help the company maintain its competitive edge and deliver best-in-class industry standards and which cover the sales processes (new automated sales creation flow, order pipe, flexible warehouse allocation, intelligent reporting, setting up a European-wide marketplace), back-office processes (stock management, supply chain integration), seamless integration of different sales channels, logistics processes, and the information technology (IT) systems that support the above, including enterprise resource planning (ERP) systems.
Sector(s)
Services - Wholesale and retail trade; repair of motor vehicles and motorcycles
Proposed EIB finance (Approximate amount)
EUR 80 million
Total cost (Approximate amount)
EUR 181 million |
