| Project Detail |
The goal of the project is that Halland will have more companies in the hospitality industry, that the companies have increased their innovation power, strengthened their competitiveness and increased profitability and collaboration. This will be done through targeted efforts in three areas: knowledge (to increase the companies knowledge of the guest), business development (to create a common value base and new offers) and communication (for companies to reach out with their products). The project will, for example, work with surveys to collect information, develop a core value work and network with international players. The business community has been involved in the process of developing the project and participates, for example, through thematic groups, seminars and networking activities. The project is a major regional strategic initiative within one of Region Hallands priority areas. |
