| Project Detail |
The aim of SensaSticker is to mature, validate and commercialise the first end-to-end cold chain monitoring platform, based on our disruptive Radio Frequency Identification Temperature Logger Sticker (SensaSticker). Our commercial focus is on the global chilled and frozen food sector, to deliver the first ultra low-cost, disposable, fully automatic and customizable temperature logger in the market.
One third of the food produced for human consumption globally, 1.3bn tonnes per year, is lost or wasted. In the EU alone, estimated food losses due to poor cold chain management are of 8.8 million tonnes per year, equivalent to 14.3 billion euros (10% of total EU food wastage, 24.9 million tonnes of CO2 equivalent).
SensaSticker is a disposable sticker with an integrated temperature logger. It will be 10x cheaper, 7x thinner and 3x lighter than today’s best performing loggers and will allow end-users to carry out a customized follow-up of each individual food packaging, thereby eliminating 30-40% of their economic losses, with ROI within 1 year after its implementation.
SensaSticker commercial viability demands further technology and market maturation activities. The project management team overseeing the project implementation has a proven track record in managing and scaling high-tech companies. Through the Phase 2 project we will pilot our solution and achieve reference from leading, global companies able to establish SensaSticker as an industry standard.
Global cold chain market has an expected CAGR of 7% towards 2022 for a total value of €249bn, with cold chain temperature monitoring systems worth €3.3bn. Through this project we will generate €367m in revenues, €150m in accumulated profits and 219 full time employments within 5 years after SensaSticker market launch. SensaSticker roll-out will reduce our end-users’ costs for a total value of €3.38bn and will contribute to achieve the EU2020 strategy and EU2050 environment targets.
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