| Work Detail |
From entering nine new countries to diversifying its portfolio across industries, Abra was committed to innovation, operational excellence, and sustainability in 2024 Abra says it celebrated a landmark year marked by unprecedented growth, expansion into new markets, and groundbreaking achievements. From entering nine new countries to diversifying its portfolio across industries, Abra’s 2024 year was commitment to innovation, operational excellence, and sustainability. With over 50 projects in progress and plans to complete over 700 by the end of 2025, the company says it is poised for another record-breaking year. “Our growth in 2024 was fueled by a clear vision, strategic execution, and the tireless efforts of our growing team of over 400 professionals,” said Anand Kumar, Managing Director of Abra. “The launch of JEA, our joint venture with a renowned luxury design firm, marks a significant step forward in offering creative & luxury design solutions tailored to the Middle East market focused on luxury residential and fine dining. This partnership reflects our commitment to delivering unparalleled quality and innovation across multiple market segments.” In this changed environment, Abra is well-positioned to capitalise on the growing demand for fit-out services, which is being driven by continued investments in methods, technology, and sustainability, the company said. Abra celebrated its first anniversary in Saudi Arabia by cementing multiple flagship projects and solidifying its standing as a reliable partner in that region. The company also entered new markets such as India, South Africa, Ivory Coast, Maldives, Cameroon, Switzerland, Denmark, Mauritius, and Germany, marking its global presence. In addition to this, the company also diversified into new segments, including beverages, fashion, eye-wear, and jewelry, which broadened its capabilities and market scope. “Our perspective is more than just numbers; we want to help evolve the future of retail and interior solutions by integrating cutting-edge technology into designed setups and continuing to expand our environmental activities. Abra is committed to supporting a more sustainable and vibrant industry environment by providing clients with practical, eco-friendly options and supporting innovation in all projects,” Anand remarked. Abra’s operational achievements in 2024 included the successful implementation of the Theory of Constraints (TOC) procedures, which focuses on optimising workflows to increase efficiency. The company also marks an important milestone in its digital transformation journey by completing the first phase of its digitalisation initiative. Abra was recognised for its commitment to sustainability by receiving internationally renowned certifications such as the Ecovadis Silver Badge and a CDP C-grade rating, confirming its commitment to environmentally beneficial activities, the statement outlined. Trends in the worldwide fit-out market lend credence to Abra’s strategy. According to recent industry forecasts, the luxury fit-out market was valued at approximately US $2.85bn in 2023 and is predicted to rise at a compound annual growth rate (CAGR) of 4.85%reaching $32.7bn by 2030. This growth is being driven by a greater supply of personalised brands and a growing focus on design and function. The country is expected to experience major growth, pushed by urbanisation and contemporary lifestyle trends. These dynamics present tremendous opportunities for innovative businesses like Abra to expand their reach and provide customised solutions worldwide. As Abra looks ahead, it remains devoted to providing ground-breaking solutions that set new benchmarks for quality, sustainability, and creativity. The accomplishments of 2024 have laid a solid foundation for what is projected to be an even more dynamic and influential year ahead, the statement concluded. |
