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Real estate giant Merlin Group has teamed up with global lifestyle network Fashion TV (FTV) to launch the city’s first branded luxury residential project under the F Residences brand. The ?900-crore project, located in the Rajarhat-New Town area, is set to introduce international luxury living standards to Kolkata, with offerings comparable to high-end residences in cities like Dubai, Bali, Singapore, and Mumbai. FTV will bring its technical expertise to the project, ensuring it aligns with the latest global luxury trends. The terms of the partnership involve an undisclosed license fee arrangement, according to the companies. Saket Mohta, Managing Director of Merlin Group, emphasized that the collaboration is driven by aspiration rather than profit margins. “It aligns with our vision to elevate urban living in Eastern India. Kolkata’s homeowners are increasingly looking for globally inspired designs and amenities,” he said. This marks Merlin Group’s first branded luxury project, and the company is keen to explore future collaborations with other global brands. Kashiff Khan, Managing Director of Fashion TV, said the project represents FTV’s entry into branded residences in Eastern India. FTV plans to maintain an exclusive partnership with Merlin in Kolkata. The company is also developing commercial projects in Ranchi and exploring opportunities in Guwahati. In total, 12 F-brand residential projects are under development across India, with Fashion TV having established franchise and licensing partnerships in nearly 20 product categories in the country. The Kolkata project will feature 880 units in its first phase, with amenities like a two-tier swimming pool, a standalone clubhouse, and a rooftop Cloud Forest, all designed to elevate the city’s luxury skyline. Merlin Group, headquartered in Kolkata, has delivered over 150 projects across India and Sri Lanka, including landmark developments like WTC Kolkata and Merlin Rise, a sports-centric township. The company is expanding its footprint with 20 million sq. ft. of upcoming residential and commercial developments. |
