| Work Detail |
The company is aiming to establish a operating model positioning itself for rapid expansion in the luxury second homes market Dar Global announced it is working with AlixPartners to develop a roadmap for its global expansion goals. This follows a milestone year for Dar Global marked by the unveiling of ten luxury real estate projects valued at over US $1.9bn across international markets. The company is entering a new phase with plans for expansion across international markets, including KSA, UAE, Oman, Qatar, UK, USA, and Greece, within the next five years. The developer will be targeting sites and architectural pieces, while continuing to deliver experiences that blend with the local culture and landscape. Whether it’s a beachfront villa in Greece, a desert oasis in the UAE, or a urban apartment in London, the company’s developments will be defined by its quality, design, and commitment to sustainability, setting new benchmarks for luxury living in each market. This includes benchmarking against international real estate developers, defining an optimal target operating model, and developing a detailed roadmap for implementation, but also encompasses evaluating strategic options for structuring global operations, creating a framework for communication between the company’s headquarter and international offices, and designing a fit-for-purpose corporate structure. Ziad El Chaar, CEO at Dar Global, commented, “Dar Global is committed to developing exceptional, high-quality properties in the world’s most sought-after destinations. Our work with AlixPartners is an important step in achieving our ambitious global vision and accelerating our growth trajectory. Their expertise in building scalable and sustainable operating models will provide us with the strategic framework and operational rigor necessary to navigate the complexities of international expansion, further solidifying our position as a leader in the luxury second home market.” Samer Dada, Partner and Managing Director at AlixPartners added, “We are thrilled to be working with Dar Global on this transformative journey. This collaboration is a natural fit. Our expertise in helping businesses navigate the complexities of international growth complements Dar Global’s vision to expand worldwide across the second homes market.” Furthermore, they will also oversee the development of detailed functional roles, resource plans, job descriptions, and key performance indicators, all underpinned by a robust change management strategy designed to manage rapid growth effectively. |
