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New seamless entry and exit experience is designed to improve customer happiness and reduce parking congestion during busy hours
Majid Al Futtaim in collaboration with Parkin plans to introduce barrier-less parking at three of its most popular malls; Mall of the Emirates, City Centre Deira and City Centre Mirdif. The move will transform the parking experience in those malls, the firm said.
Set for launch by January 2025, the new system is expected to ease the journey for more than 20m cars annually across the three malls, transforming the way customers use parking spaces at Majid Al Futtaim’s top shopping destinations.
“At Majid Al Futtaim, we are constantly seeking innovative ways to enhance the customer experience at every touchpoint. Our partnership with Parkin demonstrates our commitment to offering advanced solutions that simplify the parking process while addressing common visitor challenges. Whether it’s the convenience of barrier-free entry of the ease of electronic payment, this technology will provide millions of our customers with a seamless parking experience each year, and will be one of the many smart solutions that we will introduce at our malls,” said Khalifa Bin Braik, Chief Executive Officer, Majid Al Futtaim Asset Management.
“This strategically important new agreement with a leading mall operator complements our existing operations and underscores our ongoing commitment to continued growth. Our smart systems will reduce congestion and enable smooth traffic flow, enhancing the overall customer experience at some of the busiest and well-known retail properties in Dubai. As the clear market leader in parking operations, management and technology, we will continue to leverage our unique capabilities and know-how to pursue further attractive partnership opportunities in this growing sector,” noted Eng. Mohamed Abdulla Al Ali, CEO of Parkin Company.
Shoppers arriving at Mall of the Emirates, City Centre Deira and City Centre Mirdif will no longer have to pause for a ticket at the parking barrier. Instead, as they drive in and out, the licence plate recognition technology will automatically track cars. If there is a parking fee to be paid, the driver will be sent an SMS alert with a payment link to pay the charges immediately through a web-based platform. Customers also have the choice to link their account with the Parkin’s wallet, adding to the overall convenience, the firm said.
The technology is expected to drastically reduce queues, particularly during peak hours, and eliminate delays caused by lost tickets or unpaid parking fees. Drivers will be able to enter and exit parking facilities in seconds, ensuring a more efficient and stress-free experience, it added.
The barrier-less parking solution is only the beginning of the digital transformation of Majid Al Futtaim’s parking services. The integration of additional digital features to enhance customer experience is also in the offering.
“This launch represents a major achievement in our efforts to create a digitally integrated and customer-centric shopping experience. We are committed to ensuring that our parking solutions evolve with the changing needs of our customers, without adding extra burdens. By keeping our current rates while offering a faster, more efficient, and seamless parking experience, we offer our mall visitors greater peace of mind,” said Bin Braik.
The introduction of barrier-less parking marks a milestone in Majid Al Futtaim’s ongoing mission to enhance the customer experience through innovation and unparalleled convenience. Cars will no longer need to stop upon entering or exiting the mall car parks, as advanced cameras will automatically capture the vehicle’s license plate, resulting in smoother traffic flow, the statement concluded. |
