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United States Procurement News Notice - 77828


Procurement News Notice

PNN 77828
Work Detail As part of its expansion strategy to strengthen its presence in both domestic and international markets, particularly in the Americas, Shalimar Incense Pvt Ltd is setting up a new manufacturing unit in Karnataka and expanding its existing facility in Patna, Bihar. “We are planning to invest about ?25 crore in establishing a new factory in Gauribidanur and expanding our current facility in Bihar to meet rising local demand,” said Alkesh Shah, Director of Shalimar Incense Pvt Ltd. The company already operates manufacturing units in Hindupur and Bengaluru. With over 40 years in the business, Shalimar Incense is one of Indias leading agarbatti manufacturers, exporting to markets in West Asia, Africa, and Europe. “We are eyeing the American market—both North and South—where we see significant growth potential for incense sticks,” Shah added. Shalimar has secured a major share in the African market, where it boasts an extensive distribution network. According to Shah, incense sticks are widely used across Africa for their fragrance, aroma, and as room fresheners. Domestically, the company has a strong presence in eastern and northern India, with key markets in West Bengal, Bihar, Odisha, Tripura, Assam, Uttar Pradesh, Maharashtra, and Gujarat. In recent years, Shalimar has revamped its product offerings and distribution channels, which has contributed to strong sales volumes, Shah noted. In a recent marketing push, Shalimar Incense signed West Bengal’s popular actor Abir Chatterjee as the brand ambassador for its Avida line. "Avida has been a household name in West Bengal for over a decade, with customers valuing its quality and long-lasting fragrance," Shah said. The new campaign, set to launch ahead of Durga Puja, aims to capture the festive spirit of the state.
Country United States , Northern America
Industry Energy & Power
Entry Date 26 Sep 2024
Source https://newsonprojects.com/news/shalimar-incense-to-invest-25-crore-in-new-karnataka-manufacturing-unit-targets-us-exports

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