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Freyr Energy, a leading player in India’s rooftop solar sector, is setting a new standard in customer engagement by announcing the launch of solar experience centers across all its operational cities over the next two years. These centers are poised to revolutionize how homeowners and small businesses transition to solar power, beginning with its flagship center in Karimnagar, followed by upcoming launches in Vijayawada and Visakhapatnam. This initiative aligns seamlessly with the objectives of the PM Surya Ghar Muft Bijli Yojana and the Ministry of New and Renewable Energy (MNRE), reinforcing India’s commitment to widespread solar adoption. The experience centers are designed to address a critical gap in the market: customer education and trust in rooftop solar systems. By offering a fully immersive, hands-on environment, Freyr Energy will enable customers to interact with every key component of a solar setup—from high-efficiency KL Mono Perk and Mono Bifacial modules to essential system elements like inverters, ACDB and DCDB boxes, earthing systems, and lightning arresters. These centers will act as physical touchpoints that complement Freyr’s omni-channel approach, which includes the Freyr Energy App. The app provides instant quotations, real-time loan approvals, and end-to-end project tracking, delivering a seamless customer experience from consultation to installation. Commenting on the initiative, Ms. Radhika Choudary, Co-Founder & Director of Freyr Energy, highlighted the significant role these centers will play in reshaping the rooftop solar market: “Most homeowners and small businesses still rely on fragmented, local service providers who often lack the expertise and reliability for long-term solar investments. Our solar experience centers will build trust, simplify decision-making, and empower customers by providing a consistent, high-quality experience tailored to their specific energy needs.” Saurabh Marda, Managing Director of Freyr Energy, emphasized how this expansion fits into the company’s strategic vision: “Our aim is to provide a uniform customer experience, ensuring access to high-quality solar solutions, no matter where the customer is located. This retail expansion will not only strengthen our brand but also serve as a key driver for broader solar adoption. We anticipate that this will significantly accelerate Freyr Energy’s growth trajectory as we continue to empower both individuals and businesses with reliable solar solutions.” With over 60 MW of installed solar capacity to date, Freyr Energy is positioning itself for exponential growth, driven by its holistic ecosystem approach. The company’s strategy of combining physical customer touchpoints with cutting-edge digital tools exemplifies its commitment to advancing India’s solar ambitions while creating local employment opportunities and ensuring consistent service quality across the nation. |
