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Mapei Group has announced the launch of its sustainable zero-line products in the Middle East and Africa (MEA) region. With a 60% increase in global sales of its zero-product range in 2023, the line is said to underscore the rising market demand for environmentally friendly solutions regionally. The company’s zero-line in the UAE and wider […]
Mapei Group has announced the launch of its sustainable zero-line products in the Middle East and Africa (MEA) region. With a 60% increase in global sales of its zero-product range in 2023, the line is said to underscore the rising market demand for environmentally friendly solutions regionally.
The company’s zero-line in the UAE and wider region includes a dynamic range of construction products across ceramics and natural stone, cleaning, maintaining, and protecting surfaces, waterproofing, concrete repair, and other business lines. Committed to reduce the carbon dioxide (co2) emissions generated by its products, Mapei expects to compensate for more than 10,000 tonnes of co2 emissions in carbon credits across operating MEA markets.
Commenting on the launch within the UAE market, Stefano Iannacone, Regional Director of Mapei for Middle East and Africa said, “Sustainability is a key cornerstone at Mapei. We are proud to introduce the zero-line products into the market. This launch marks a significant milestone in our journey towards sustainability, offering consumers innovative products that have quality, durability and are both effective in performance and environmentally friendly. At Mapei, we have a duty to the people and the planet, and by integrating sustainability into our core operations, we strive to create a positive impact.”
Mapei’s zero line is developed by optimising formulations and production processes coupled with the use of more sustainable packaging and raw materials for a considerable reduction in co2 emissions. Any residual emissions are then fully offset through forest protection projects. These include the Kearflex maxi s1 zero, a cementitious tile adhesive and ultra color plus, a cementitious grout – the first carbon-neutral system for ceramic tile laying; the renowned map elastic zero, cementitious mortar for permanent and durable waterproofing; the anti-corrosion cementitious mortar for steel reinforcement rods for building – mapefer 1k zero, ultra care range and many more.
In addition to zero product range, Mapei continues its efforts to minimise environmental impact, promote green innovations, and foster community well-being in the region. In the past year, Mapei subsidiaries across MEA have installed and started to operate photovoltaic panels that will enable the self-production of electricity from renewable sources, thereby reducing co2 emissions generated at operating sites. Since its UAE launch in June 2023, Mapei’s photovoltaic panels have saved almost 1000 tonnes of co2 emissions in one year.
Furthermore, to ensure good indoor air quality, Mapei is consistently committed to obtaining voluntary certifications such as the certifications issued by gev21, with the “emicode ec1plus” trademark that guarantees a low level of voc (volatile organic compound) emissions of products. In 2023, the group had as many as 730 gev licences, up 14% from 2022 across its subsidiaries globally. |
