Procurement News Notice |
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| PNN | 7130 |
| Work Detail | Jen Tryon and Sheila Barco After Barco got a call from her dentist encouraging her to book her next appointment, she thought about making daily calls to fill the holes in the appointment book. Each day between 8:30 a.m. and 11 a.m., Jennifer LeBlanc, the salon’s marketing director calls the day’s scheduled clients and up-sells open appointments. “Primary add-ons are gel manicures and express pedicures with our color appointments and waxing services and shampoo/blowdrys to our nail appointments,” LeBlanc says. “This year our up-sell rate increased 12.45% with $18,000 in revenue in same-day appointments. |
| Country | United States , Northern America |
| Industry | Appointments |
| Entry Date | 15 Oct 2016 |
| Source | http://www.salontoday.com/events-and-contests/stamp/stamp-2016-salon-rootz-guerilla-marketing-campaign |
