| Work Detail |
If you are a Tampa-based business that has engaged or is considering content marketing as a way to drive traffic to your website or just want to learn what it is, then you’ll be happy to hear about a content marketing lunch and learn set for Sept 13 from 12-1pm. The event is hosted and sponsored by PR NewsChannel, the press release newswire and content distribution company headquartered in Tampa. Content marketing, according to the Content Marketing Institute, is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” It’s about driving traffic to your website, right? At this lunch and learn in Tampa, Glenn Selig, chief strategist at the PR firm The Publicity Agency and PR NewsChannel founder, the PR guru news media outlets like InTouch Weekly, Fox News, Los Angeles Times, and Us Magazine turn to when they need a quote, introduces you to the basics of content marketing and reveals some secrets of how to make it work for you. GLENN WILL COVER: – What is Content Marketing – How Content Marketing can give you a stronger online presence – Basics of creating content – Ways to distribute your content Sandwich lunch provided. “If you are looking for a class that explains content marketing simply and easily, this is it,” says Adam Farragut. |
