| Work Detail |
Beaphar has an all-new website – beaphar.co.uk – designed to provide a comprehensive, informative and educational experience to both trade and consumer users. Users can navigate easily via a variety of devices such as mobile phones, tablets, laptops and PCs. ‘Pet Care Tips’ and ‘Ask the Expert’ areas give users the ability to search for information or ask Beaphar’s pet healthcare experts for specific or technical information. The ‘Store Finder’ allows users to find their nearest stockist by simply entering their postcode and they can also find online retailers that stock Beaphar products via the ‘Online Shops’ tab. Beaphar regularly updates the ‘News’ section, keeping consumers informed of product launches and topical pet care concerns. The ‘Trade Zone’ enables trade users to either log in to their existing account or set up a new account quickly. From here they can place orders, view invoices and review the latest monthly deals. New users can also find their local sales representative by submitting their business address. Beaphar regularly launches new products and refreshes packaging, so the company advises visitors to look at the comprehensive ‘Marketing Downloads’ and ‘Product Images’ area within the Trade Zone. Here, they will find all the latest leaflets, technical advice and high-resolution product images, which can be used to keep retailers’ websites up to date. Beaphar prides itself on its support for retailers and wholesalers and says it offers ‘professional and extensive’ product training. The ‘Online Training’ facility allows retailers and their employees to access in-depth technical information and product training on areas such as Fleas & Ticks, Worming, Joint Care and Behaviour. Each area has a specific test that retailers can take once the relevant information has been absorbed. They will need a score of 70% to pass and results are calculated instantly. If successful, they will be issued with an online certificate to download, print and display in store. |
