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Godrej & Boyce has announced that its business Godrej Interio has plans to expand its mattress category to Rs 250 crore in the next three years.
The furniture solutions brands strategy is geared towards enhancing its portfolio of mattresses across all price ranges and diversifying into related categories which include sofa beds, mattress beds, bases, and accessories.
With a commitment to innovation and customer well-being, the flagship company of the Godrej Group is poised to witness growth in mattress category by 20 percent CAGR for the next three years. The plans are driven by the shift to a diverse range in consumer preferences influenced by travel experiences, as well as importance of mattresses on overall health and sleep quality. |
