Procurement News Notice |
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| PNN | 5698 |
| Work Detail | PT Multimedia Nusantara (TelkomMetra), a subsidiary of PT Telekomunikasi Indonesia (Telkom), is pleased to announce the launch of 'MediaHub', an innovative service to support the content and advertising industry in Indonesia, through business unit Metrasat. Based on Broadcast Act no. 32 adopted in 2002 regarding the amount of local content and content censorship, and Indonesian Broadcasting Commission circular No. 345/2014 as well as Indonesian Broadcasting Commission Circular No. 2806/2014, and according to Broadcast Act No. 52 adopted in 2005, in relation to restrictions of foreign commercial advertisement to show on the foreign channels, the time limit rules for TV commercials, and the sort of the ads. However a real solution is badly needed by the content provider and advertising industry today. "Telkom is offering an integrated solution, not limited to telecommunications but also takes part as the platform that delivers value to content that is delivered through its main connectivity business. This is in line with Telkom's mission to transform its business from Telco (Telecommunication Company) to Digico (Digital Telco)," stated Muhammad Awaluddin, Director of Enterprise & Business Services, Telkom Indonesia. MediaHub is the first to facilitate Content Providers, Advertising Agencies, Ministry of Communication and Informatics (Kominfo), the Indonesian Broadcasting Commission (KPI) and Pay TV Operators in developing safe and convenient contents, but will also support in a new way of generating revenue and cost efficiencies for content providers and Pay TV Operators. Supported by over 20 years of experience in playout technology from SmartCast, MediaHub through Metrasat, provides practical solutions as content aggregation and distribution services to overcome the obstacles over content distribution and its monetization in Indonesia. As a partner for the Indonesian Broadcasting Commission, MediaHub with its playout and Ad-insertion system enables the selected content in dedicated feed to comply with the regulation of broadcasting in Indonesia and ready to distribute them in any required formats to pay TV operators. Through its plug and play system, MediaHub provides efficient process to be the only Pay TV Ad Network to support content business and local productions. "TelkomMetra focuses on adjacent business to support Telco Business. TelkomMetra believes that the growth of content industry will be significant in the years to come. But it needs the support from efficient aggregation and distribution. Therefore TelkomMetra will facilitate content industry in delivering content effectively and efficiently yet comply with Indonesian regulations. We expect local content to grow even more and at the same time global content will still honor and support Indonesian culture," CEO of TelkomMetra, Teguh Wahyono said. To confirm his supports, Christian Brenner, Founder and CEO of SmartCast Germany and PT SmartCast Indonesia said, "SmartCast serves more than 160 TV channels in 15 countries around the world. We are delighted to be part of this very innovative and unique project in Indonesia. I hope many other countries in Asia will follow such a MediaHub model." Managing Director Metrasat, Bogi Witjaksono added, "With its reliable background on connectivity technology and playout, MediaHub works closely with the Advertising Agency to provide cost-effective management solution to distribute content and traffic handling with advertising sales supports and operations as an added value for the content owners." |
| Country | Indonesia , South Eastern Asia |
| Industry | Advertising & Media |
| Entry Date | 15 Oct 2016 |
| Source | http://en.acnnewswire.com/press-release/english/32093/telkom-group-launches-innovation-services-for-content-and-advertising-industry-in-indonesia |
