| Work Detail |
Posted bidding information for duty-free shop at Terminal 1 of Incheon International Airport
New bidding for eight business rights ends in August
Attempt various changes to improve sales performance and support SMEs
Advance pre-order service through smartphone app
Incheon International Airport Corporation (CEO Bon-hwan Koo) announced on August 17 that it has officially posted a bid notice to select a new business operator for the first passenger terminal duty-free business, which will be terminated in August 2020.
The bidding, which is conducted by open competitive bidding, will be conducted to 50 businesses (11,645?) in 8 business areas based on the results of a smooth consultation with the Korea Customs Service. As in the past, five large enterprise and three small and medium-sized businesses were bidding, but there were various changes to increase profitability of each business and to support small and mid-sized businesses. The company explained that it has made efforts to organize the business rights as best as possible for operators in consideration of the reality of the industry that is deteriorated due to the recent fierce competition.
First, the DF3 (liquor, tobacco, packaged food) and DF6 (fashion and other) business rights are integrated into the boarding area of ??DF1, which ends in 23, so that the DF3 and DF6 successful bidders can operate after the termination of the contract. Gave a change. Through this, the operating conditions of the boarding store will be improved, as the integrated operation of each item and organic marketing linkage between the passenger terminal and the boarding store are possible.
In addition, through the detailed analysis of the operation performance of each store, 10 low-efficiency stores (830?) were excluded from the bidding system, which drastically improved the operation efficiency of the business area. The store will be developed as a lounge, food and beverage store, or bookstore for passenger convenience. In addition, based on the analysis of customer preferences and shopping behavior characteristics, the company increased its competitiveness by converting and repartitioning its seven stores (1,214?), such as converting complex stores into perfume and cosmetics stores.
In addition to the basic contract period of five years, the contractor can be extended for an additional five years if requested by the operator who satisfies the evaluation results, allowing for up to ten years of operation, greatly enhancing the operational stability of the operator.
The rental method is the same as the duty free shop of Passenger Terminal 2, which is adjusted in conjunction with the passenger growth rate every year based on the first year rent determined by bidding. As a result, the existing method of taking the risks caused by external environmental changes by the bidding for the entire contract period was completely removed from Incheon Airport Duty Free Shop, which was improved to be more fair and win-win.
In order to support the business environment of SMEs and mid-sized businesses, IIM Shopping Store, a sales store dedicated to small and medium-sized businesses, was placed closer to the terminal main line area, and the exclusive zone for Brand K, the national medium-term product of Korea, was included. · The operators efficiency has been expanded, including the location and area of ??key items such as cosmetics, alcohol, and tobacco. The expected bid price was also suggested by applying the expected rate of return, which is about 70% higher than that of general conglomerates, thereby reducing the burden of rents for small and medium-sized businesses.
In the meantime, new attempts to bring new experiences and value to airport passengers stand out. First, we will introduce a Korean brand dedicated landmark store where passengers can experience and purchase the superiority of domestic products such as cosmetics and IT products. It is part of the effort to reinforce the uniqueness of Incheon International Airport by improving the lack of specialized Korean stores as the representative airport in Korea.
In addition, the introduction of a smart duty-free service that can use the Incheon Airport duty-free shop with a smartphone app even when arriving at the airport or transportation to the airport. This service is not able to check what items are available at Incheon Airport Duty Free Shop, and it is hard to find enough duty free shopping at the time of boarding. It is a service that you can check, pay and purchase.
This is a service already being implemented by overseas competitive airports such as Singapore and London Heathrow, so it is necessary to secure airport competitiveness. It is a plan to promote. The implementation of the Smart Tax Exemption Service is expected to significantly improve the convenience of domestic passengers, especially in connection with airport membership and smart airport services.
The bidding result is a comprehensive evaluation of the capacity requirements (product, brand composition, customer service, marketing, store composition, design, etc.) and bid price to operate the Incheon Airport Duty Free Shop, which has the worlds largest and newest brands and the top sales performance. Is determined. In general, large companies have 60% + bid price of 40%, which is the same as Incheon Airports existing duty-free shop evaluation method, while small and mid-sized companies greatly reduce price valuation by 80% + 20% of bid price. Relaxed.
In addition, in order to establish a sound competitive order, general large corporations are allowed to make duplicate bids only for business rights with different sales items, but duplicate bids of the same items are prohibited. The SMEs right to business was focused on expanding the business opportunities of SMEs by not allowing duplicate bids.
The Corporation concludes a contract by negotiating with a preferred negotiator with the highest score in each business right, and the contractor is approved as a final operator after obtaining a patent examination from the Korea Customs Service.
Incheon Airport Corporation President Koo Bon-hwan said, “Incheon Airport Duty Free Shop is the worlds No. 1 duty-free shop that leads the global duty-free market, surpassing the worlds leading airports
. We have put a lot of effort into establishing systematic and transparent bidding standards and procedures so that no noise is generated as much as possible. ” |
