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Adcore Inc. (ADCO:TSX.V) announced in a news release that the Israeli Government Advertising Agency (IGAA), on behalf of the Israeli Ministry of Tourism, renewed its contract with Adcore for another year.
"The renewal of this contract is a significant vote of confidence in Adcores technologies and services," Adcore CEO Omri Brill said in the release.
The IGAA is now in the second year of its original five-year Adcore contract that is renewable annually. Under the agreement, Tel Aviv-based Adcore and Maple Team Ltd., with an annual CA$25 million budget, are digitally advertising Israel as a tourist destination.
Since IGAA initiated the contract, tourism in Israel rose 14% between 2017 and 2018, to a record 4.4 million visitor arrivals. This is attributed in large part to the use of Adcores platform for the agencys ad campaigns. |
