Procurement News Notice |
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| PNN | 1794 |
| Work Detail | Arla has launched a series of new innovations – including a sparkling fruit dairy drink, a milk and tea drink, and an energy drink rich in protein – as part of its ambition to triple its business beyond standard white milk by 2020. The Danish cooperative is seeking to “challenge soft drinks” with the development of healthier milk-based alternatives. Capturing opportunity within the milk-based beverage sector, where global retail sales value approximately €100 billion, is a key part of its Good Growth 2020 strategy, which ultimately aims to triple Arla’s revenues from milk-based beverages over the course of five years. “By addressing the beverage market more strategically, we can double the size of our playing field for liquid milk products and capture significant growth opportunities for Arla,” said Arla’s executive vice-president of global marketing and innovation, Hanne Søndergaard. “Through branded milk-based beverages we can create more value for our farmers,” she added. Arla pointed out that modern urban lifestyles have led to people across the world increasingly snacking and getting their nourishment out of home. Mealtimes are becoming blurred, it said, and more women are working while more people are living in bigger cities. “We have a big opportunity to provide people with nourishment when they need it, based on the natural goodness of Arla milk,” Søndergaard continued. “Our milk should not only be enjoyed from litre-sized packages bought in supermarkets; it should also be available as a tasty beverage on the go. We will expand our portfolio to include products that will nourish you, fuel you or refresh you – whenever and wherever you need it. “This will create new sales opportunities for us in places such as convenience stores, petrol and train stations, gyms, workplaces, cafes, [and] bars”. The new products include new flavours of its Arla Protein milkshakes with 20g of protein in every bottle, a new Pucko chocolate milk from its Cocio joint venture, Matilde fruit-flavoured milkshakes in on-the-go plastic cups, and a Matilde sport energy drink with 40% extra protein. |
| Country | Denmark , Northern Europe |
| Industry | Consumer Products |
| Entry Date | 02 Sep 2016 |
| Source | http://www.foodbev.com/news/arla-unveils-new-products-in-bid-to-treble-dairy-beverage-revenues/ |
