Procurement News Notice |
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| PNN | 1728 |
| Work Detail | Sarah Jessica Parker, and SJP Beauty, has launched a new fragrance, Stash. It's available now, exclusively at Ulta - after a teaser campaign on social media. #ComeandFindIt is written, in chalk, on nearly 100 streets in New York City and Los Angeles - and the photos are being promoted on Instagram, for a fun teaser campaign. After a few images were shared last week, the fragrance ad was revealed during a 30-second video, posted on social media. Parker comments, "I thought of the name Stash, because the fragrance came to resemble a precious stone – something you have to stash away because it's so valuable." The Fragrance Parker worked closely with IFF perfumers Clement Gavarry and Laurent Le Guernec who helped create her first fragrance, Lovely. Stash is a sensual aromatic woody Eau de Parfum Elixir Spray. It is a unisex scent that combines both masculine and feminine notes. The top notes are grapefruit zest, black pepper and sage; middle notes are cedarwood atlas, patchouli, ginger lily and pistachio; and the dry down is olibanum, massoia wood, vetiver and musk. The Bottle Stash is in a round, minimlalistic bottle inspired by an apothecary glass. It has a satin black and gold rimmed cap with twisted black twine and a gold medallion seal. The fragrance's name is written in gold on a ripped piece of black gaffer tape, and signed with the designer's iconic initials – SJP. |
| Country | United States , Northern America |
| Industry | Consumer Products |
| Entry Date | 02 Sep 2016 |
| Source | http://www.beautypackaging.com/contents/view_breaking-news/2016-08-29/sarah-jessica-parker-launches-new-fragrance-stash |
