Procurement News Notice |
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| PNN | 10633 |
| Work Detail | South Korean cosmetics brand, The Face Shop (TFS) which has dominated market leadership in South Korea for over a decade, is now well set to enter India. In a scenario when almost all the major FMCG brands in India are hit by natural and organic products campaign of Patanjali, we have another MNC harping on its tag line - Natural Story. TFS product range includes: skin care, makeup, cleansing, mask, body, hair, perfume, aroma and products specific for both women and men. Diane Lee, company spokesperson said that finally they are reaching India, the most wanted market for cosmetics from their global business perspective. TFS is thrilled to meet beautiful Indian ladies and surprise them with products that are available in over thousand ranges. She also added that Indians are connected to nature and as TFS focuses on natural products range, it has a high probability of becoming favourites of Indian people. The entry of TFS in India is a strategic decision and despite the stiff competition from other FMCG brands the company is optimistic on the market outlook. TFS expectation from the Indian market India is an important market for the brand in global perspective. The Face Shop will develop 'K-Beauty' segment in India through various online and offline activities like K-Beauty classes and creative adaptation into Indian make up culture. With this direction, TFS will be launched in the highly growing e-commerce market first, and then will expand to offline market next year. |
| Country | Korea South , Eastern Asia |
| Industry | Consumer Products |
| Entry Date | 15 Oct 2016 |
| Source | http://brandequity.economictimes.indiatimes.com/news/business-of-brands/south-korean-cosmetic-brand-the-face-shop-to-soon-enter-india/54207257 |
