Tenders Are Invited For Consultation Drtv 2025 in France

Work Detail

Tenders are invited for Consultation DRTV 2025 Closing Date: 7 Mar 2025 Type: Consultancy Publication reference: FR-PA-MKG-202502 Founded in 1979, Action Against Hunger is a private, non-political, non-denominational, non-profit non-governmental organization that operates worldwide. Action Against Hungers mission is to save lives by eliminating hunger through the prevention, detection and treatment of malnutrition, especially during and after emergencies related to conflict or natural disasters. Our programmes are implemented through an integrated approach: nutrition and health/water, sanitation, hygiene/food security and livelihoods. From crisis to long-term support, we are fighting against the causes of malnutrition and its effects. By promoting the integration of our programmes into local and national structures, we aim to ensure that our short-term interventions are transformed into sustainable solutions. ACF carries out marketing operations throughout the year on the following channels: print, digital, face-to-face, telemarketing. Concerning the DRTV history at ACF, a test was carried out in 2018 with the aim of recruiting new donors by direct debit. This operation did not have the expected results and was not extended. As part of the development of ACFs resources and in particular that of Liberalities, the marketing department - Liberalities division wishes to launch a DRTV (or ORTV) operation during the summer of 2025 in order to recruit new applicants for legacy information (DILs) or life insurance. In 2024, we recruited 500 new DILs. Most of the DILs were collected via press ads and Meta. With the DRTV we want to multiply the number of leads and reach 1000 DILS on the summer operation. The objective of this consultation is to find a service provider who will support us in this DRTV process, with a renewable campaign depending on the results. The selected partner will have to work together and in good intelligence with all the other ACF partners (TV, digital, etc.) and may also be put in touch with the other departments of the department, in particular the digital marketing department. This operation will have to be part of a test&learn logic that will allow optimization throughout the campaign as well as for future campaigns if the operation shows positive results. We expect the agency to be flexible and agile as well as to make relevant proposals before, during and after the operation. These tests can of course only be set up after validation of the creation, the media system, the budget and the schedule. How to apply The complete consultation file can be requested at the following address: rgoossens@actioncontrelafaim.org The deadline for the submission of tenders is March 7, 2025, at noon (Paris time) We look forward to your requests, and we send you our best regards. Tender Link : https://reliefweb.int/job/4133640/consultation-drtv-2025

Contact Information