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Tenders are invited for Market Research and Go-To-Market Strategy Consultancy - Lira | Incubation Phase Closing Date: Thursday, 27. Feb 2025 Intervention Sector(s): Training & Capacity Building Remuneration range: > 6000 (USD) Duration of Contract: 3 months Context & Background Berytech is a leading organization in the Entrepreneurial Ecosystem in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon. About Lebanon Innovate Project Lebanon Innovate is a 42-month European Union-funded initiative, aimed at advancing Lebanese research into market-ready innovations in key sectors such as Information and Communication Technology (ICT), healthcare, and agrifood. The program is designed to enhance Lebanons entrepreneurial ecosystem, encouraging partnerships between academia and industry, and emphasizing intellectual property protection and international networking to catalyze economic and innovative development in Lebanon. The program aims to: Enhance competitiveness in sectors like agrifood, healthcare, and ICT. Support stakeholder empowerment for knowledge sharing and commercialization. Foster industry-academia partnerships for innovation. Connect with European countries and diaspora networks for global market access. This Terms of Reference (TOR) falls under one of the key activities of the Lebanon Innovate Program, specifically the LIRA Competition that aims at supporting Lebanese researchers in transforming applied academic research that address industrial needs into market-ready products and services. This initiative focuses on three key sectors: ICT, Healthcare and agrifood. The selected projects teams will receive technical and financial support services to advance their research into tangible outcomes. Background During the Incubation Phase of the LIRA Program, six research projects teams have advanced to this stage to develop their innovative projects in the healthcare and ICT sector. These innovations require specialized expertise in market research, business modeling, financial planning, go-to-market strategy, and product development to ensure their successful transition from concept to market-ready solutions. Currently, an IP strategy and prior art search consultant is working with these innovators to define their intellectual property (IP) strategy, assess patentability, and explore technology transfer opportunities. To complement this effort, expert consultants are needed to provide business and market-oriented guidance, enabling the innovators to develop sustainable business models, validate their market potential, and refine their commercialization strategies. This consultancy aims to bridge the gap between research and commercialization by equipping innovators with the necessary tools, knowledge, and strategic direction to enter the market, secure funding, and scale their impact. Each consultant will be expected to actively develop the required strategies, plans, and reports. The objective is to provide the innovators with ready-to-implement business, financial, and market strategies that enable them to secure investments, enter the market, and scale their solutions effectively. To know more about the 6 projects, click on the link below: LIRA Program Winners: Innovation in Progress | Berytech Scope of Work This TOR is specifically for recruiting a consultant to provide comprehensive market research and Go-to-market strategy for the 6 selected innovators in the healthcare and ICT sectors to validate the market potential and strategic positioning of their innovations ensuring effective market entry and adoption. The consultant will be working on the following: Market Research: Conduct a comprehensive analysis of the healthcare and ICT sector to identify key trends, growth opportunities, and market dynamics Conduct competitive landscape analysis, identifying direct and indirect competitors, their market positioning, and strategies Assess market size, growth potential, entry barriers, and opportunities in local, regional, and international markets. Go-to-Market Strategy Develop a go-to-market strategy for each innovation, defining target markets, customer acquisition strategies, and sales channels. Identify distribution models and strategic partnerships to facilitate market penetration Define branding positioning, and messaging strategy, ensuring strong visibility in target markets Provide customer validation strategies and an implementation roadmap for each innovation. Methodology: The consultant is expected to follow a comprehensive approach, incorporating both primary and secondary research methods: Primary Research: Design and implement surveys, interviews, and focus groups to collect qualitative and quantitative data directly from target customers and stakeholders. Secondary Research: Conduct an in-depth review of existing reports, market studies, industry trends, and relevant literature to supplement primary findings. Analysis & Synthesis: Integrate insights from both primary and secondary research to develop well-rounded, actionable recommendations. Deliverables The consultant is expected to submit a consolidated list of the deliverables below: Market Research Report for each of the six projects covering industry trends, market size, growth potential, customer segmentation, competitive benchmarking analysis and positioning and market entry strategy and stakeholder and customer mapping. Go-to-market Strategy Report for each of the six projects including market segmentation, target audience, sales channels, distribution models, partnership opportunities, customer validation and adoption plan, implementation roadmap. Final Presentation summarizing Key strategies and recommendations for each of the six projects. Qualifications A degree in Marketing, Economics, Business Administration, or a related field. An advanced degree (MBA, MPH, or similar) is preferred. At least 5 years of proven experience in conducting market research within the healthcare and ICT sector, particularly with researchers, startups or early-stage businesses. Strong expertise in developing go-to-market strategies and market entry plans for innovative technologies and startups Ability to assess market size, growth potential, and strategic opportunities at local, regional, and international levels. Strong expertise in both qualitative and quantitative research methods, including surveys, interviews, focus groups, and data analysis Ability to analyze complex data sets and translate findings into actionable insights and strategic recommendations Deep understanding of the healthcare and ICT industry, including market trends, regulatory environments, and key stakeholders Company profile highlighting relevant qualifications and experience Use of tools and methods to finalize the consultancy mission Applications to this proposal can be from independent trainers/consultants, Corporate or Agency The selected Consultant is expected to start his/her activities at the soonest after selection, and the contracts duration is up to 3 months with a budget of up to 10,000 EUR. Candidates should submit the following documents: Technical (maximum two pages) describing the methodology to conduct the work based on the content suggested in the section: Scope of Work, and Deliverables elaborating it further. Profile and project references (maximum two pages): A brief explanation of the consultant(s) background should be submitted (CVs shall be included as an annex) along with project references on the topic. Financial Proposal describing the expected remuneration and the proposed period of the intervention. Selection Process Technical Expertise & Experience (40%) Methodological Approach & Work Plan (25%) Previous Project Experience & Sector Knowledge (20%) Financial Offer (15%) How to apply Documents and proposals (Technical and Financial) must be sent to Procurement@berytech.org by 27th of February 2025, at the latest, with the subject: LIRA | Incubation Phase Market Research and Go-to-Market strategy Consultancy Important: The header of the technical and financial offers must note the candidate data (Name, address, country, telephone, email, and fiscal identity number or other official number). [Disclaimer: The above text is machine translated. For accurate information kindly refer the original document.] Tender Link : https://daleel-madani.org/civil-society-directory/berytech/calls/market-research-and-go-market-strategy-consultancy-lira-incubation-phase
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