Advertising And Marketing Services - Communication And Marketing Services For Digital And Information Agency_. The Subject Of Performance Is To Ensure Communication And Marketing Services To Support The Brand, Products And Services Of A Digital And Information Agency, Including Recruitment Campaigns For 48 Months From The Effective Date Of The Framework Agreement On The Basis Of This Public Contract, Specifically The Provision Of The Following Services: A) Strategic Advice Within Setting Real Communication Goals, Appropriate Marketing Support To Support Brand, Image And Knowledge Of Dia Products And Services In The Long -Term Perspective And Design Of Communication And Marketing Strategies Dia For Offline And Online Environments Including Brand Positioning; B) Creative, Graphic And Text Work Related To The Preparation Of Marketing Communication And Marketing Materials For Individual Campaigns In Both Atl And Btl Communication To Support Brand, Image And Knowledge Of Dia Products And Services In Offline And Online Environment; (C) Creative, Graphic And Text Work Related To The Preparation Of Corporate Design, Brand Manual, Uniform Visual Style Of Communication Dia, Including The Visual Appearance Of All Promotional Materials; D) Creative, Graphic And Text Work Related To The Preparation Of Recruitment Campaigns And Dia Recruitment Campaigns In Offline And Online Environment; (E) Execution Of Creative Designs For Individual And Offline Mediathype Formats; F) Dtp Processing, Pre -Print Preparation, Transmission Of Printing Data, Provision Of Proofs; (G) Design And Texts Of Banners, Branding Including Graphic Layouts Direct E-Mailing Campaigns; H) Creating Animations And 3D Visualization, Creating Video Online Content For Social Networks (Eg Facebook, Youtube, Instagram, Etc.); (I) Concepts And Design Of Video-Tutorials, Hints And Interactive User Manuals (J) Language Proofreading And Translations Of Communication Campaigns In The Required Language Mutations; (K) To Ensure Production And Post -Production Works In The Implementation Of Proposed Marketing Campaigns, Production Supervision; (L) Proposals And Implementation Of Consumer Competitions, Including Production Provision; M) Proposals For Strategic, Tactical And Detailed Media Plans For Individual Marketing Campaigns, According To Which Dia Will Subsequently Ensure/Buy Media Space Itself N) The Contractor Cooperation With Other Contractor Suppliers.
Contact Information
Address
Na vápence 915/14
Contact No.
+420 974817502
Email
helena.eksteinova@dia.gov.cz
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