Tenders Are Invited For Advertising And Marketing Services - Complex Communication Agency Tasks in Hungary

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Advertising And Marketing Services - Complex Communication Agency Tasks. Complex Communication Tasks, Ie Advertising, Pr And Marketing Services, Media Design And Purchase, Production Service And Creative Materials For The Contracting Authority, The Contracting Authoritys 2 Priority Projects - The Hungarian Money Museum And Visitor Center And The Financial Awareness. Ak Plans To Achieve Various Domestic Campaigns In Order To Achieve His Communication Goals, Which Requires An External Expert, Ie The Winner At, To Develop A Strategy, Timing And Budget For Campaigns. Planned Campaigns: - Increasing The Reputation Of The Money Museum In Hungary In Hungary - Maintaining And Increasing The Number Of Visitors To The Money Museum By Extending The Territorial Standard Deviation Of Visitors - Promoting Beconomist Videos - Renewing And Expanding Advertising Portfolio - Strengthening Social Responsibility. Planned Working Clock Quantity For 24 Months: 7000 Hours. The Amount (Without Value Sales Tax): Huf 370,000,000, With The Contracting Authority To Take Up 70 %Of The Amount. Ak Is Entitled To Issue Individual Customers At The Expense Of The Amount. Due To The Framework Of The Contract Framework, The Part -Time Periods And Eligible Work For Each Specific Tasks Are Determined In The Individual Order For The Winner. The Expected Breeding Value Of Online Media Purchase Is Huf 100 Million, Which Includes Spending On Meta And /Or Google And /Or Tik-Tik Platforms. Integrated Campaign Is Expected To Perform The Full Creative And Media Tasks Worth Huf 145 Million. Making 10 Advertising Films Of At Least 1 Minute (Concept Development And Construction) Is Expected. The Tasks To Be Performed By The Successful Tenderer Are As Follows: (A) Strategic Planning And Advice (Comprehensive Communication Strategy, Media Strategy): The Successful Tenderer Is Responsible For Reviewing The Contracting Authoritys Strategy For External And Internal Communication Activities, Modifying, Ad Hoc Communication Strategy. On The Basis Of The Revised Comprehensive Strategy, The Successful Tenderer Must Set Up The Communication Action Plan. B) Integrated Advertising Agency, Text Writing Tasks: It Is The Task Of The Winning At To Prepare The Creative Plans And Mutations Of Creative Materials Required For Various Media References (Print, Online, Public Space) For The Above Campaigns Based In Size. C) Manufacturing Tasks: The Winner Performs Manufacturing Tasks Related To The Ak Communication Campaigns, Planned: Decoration And Marketing Tools, Advertising Gifts, Film And Radio Advertising, And Photo And Video Production Tasks. D) Pr Agency Tasks: The Winning At Must Be In Accordance With The Communication Strategies That Fit The Campaigns In Accordance With The Tasks Of Pr Agency. The Winner At

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