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Advertising And Marketing Services - Media, Promotional And Information Service Nfośigw. 1. The Subject Of This Order Is The Media, Promotional And Information Service Of The Nfośigw. The Scope Of The Benefit Includes: 1) Planning, Purchase And Implementation Of The Employers Information And Promotion Campaign In The Following Communication Channels: Television, Radio, Press, Outdoor, Internet, Cinema And Reporting Of These Activities, Including: A. Preparation For The Needs Of A Given Information And Promotion Campaign Communication Strategy, Including Creation And Media Planning, And The Production Of Creative Materials, According To The Contracting Authoritys Guidelines (In The Field Of: Tv, Radio, Press, Outdoor, Internet, Cinema) And Implementation Of Non -Standard Activities (Including E.G. Sponsorship, Placement Of Products, Press Additions , Television, Radio, Podcasts), B. Purchase Of Advertising Space And Commissioning The Ordering And Promotional Campaign Of The Ordering Party In The Media In Accordance With The Employers Guidelines And The Strategy Accepted By The Employer. 2) By The Information And Promotion Campaign, The Contracting Authority Understands The Implementation Of A Single, Comprehensive Team Of Promotional Activities, I.E. Planning Activities, Including Creations, Booking And Purchase Of Advertising Space, Implementation And Monitoring Of Activities, As Well As Settlement/Closing Of Activities. 3) Research On The Awareness And Perception Of The Nfośigw Brand And Its Programs - Quantitative Cati Method, Representative Attempt In Terms Of Sex, Age And Size Of The Place Of Residence, Min. 1000 Respondents In Each Study; Excused 3 Views. At The Same Time, The Contracting Authority Reserves The Right To Carry Out A Minimum Of 1 Edition Of The Study, And Maximum 3 Views. The Detailed Scope Of Tasks Carried Out As Part Of The Provision Of Media Planning And Purchase Services As Well As Production And Creation, As Well As The Implementation Of The Study, Was Presented In Annex 4 And 5 To Swz.
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