Tenders Are Invited For Public Relations Services - Technical Specifications And Selection Procedure Of The ... in Italy

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Public Relations Services - Technical Specifications And Selection Procedure Of The Organism Of Execution Of The Information And Promotion Program Of Agricultural Products Third Countries - Target Market: Canada. The Activities And Initiatives (Work Package-Wp) That Will Have To Compose The Promotional Program Are Assimilated To The Classic Information And Promotion Of High Quality Agricultural And Eno-Gastronomic Products, Taking Into Account The Issues To Be Dealt With And The Objectives Listed Above And Fall In The Following Categories: - Wp 2 - Public Relations - Wp 3 - Website, Social Media - Wp 4 - Advertising - Wp 5 - Communication Tools - Wp 6 - Events - Wp 7 - Promotion At The Points Of Sale (Pos) Target Groups : - Primary Target A. Final Consumer - Secondary Target A. Sector Operators B. Schools And Professional Hotel Institutions Are Reported Below The Maximum Indications Relating To The Information And Promotional Activities That Will Have To Compose The Proposals Presented In This Selection Procedure. It Should Be Noted That The Bidder Inside And In Compliance With The Characterizing Elements Of The Wp Indicated Has General Indications, But Is Free To Formulate And Deepen The Proposed Actions By Respecting The Listed Wps And In Any Case Always According To The Methods To Be Achieved To Achieve The Objectives Provided For By The Program. The Offer Is Required To Be Accompanied By A Presentation Of The General Strategy Of The Program On The Basis Of The Information Provided In Art. 2 Of The Technical Specifications: The Strategy Is Required To Be Marked By: - ​​Ability To Respond To The Information Needs Of The Targets; - Communication Effectiveness Of The Message And Content; - Ability To Involve Target Subjects; - Integration With The Existing Communication System Of The Consortium. The Strategy Is Required To Describe With What Its Characteristics The Proposal Is Suitable For Effectively Transmitting The Message And The Contents Of The Program, The General Strategy Of The Geographical Areas Of The Target Market Is Required By Motivating The Choice, Keeping In Mind What Is Indicated In This Specifications. For Each Single Wp Developed, The Indication Of The Expected Results And A Specific Of The Realization Methods Is Required.

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