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Advertising And Marketing Services – Image, Sales, Image, Sales, Communication And Marketing Services For The Further Brand Building And Sales Of Go.Rheinland. The Subsequent Contractor, Who Is Selected Through This Award Procedure, Must Fulfill The Basic Tasks Listed Below If The Contract Is Awarded. This List Is Expressly Not Exhaustive - Rather, The Client Specifies The Respective Tasks For The Contractor During The Contract Term. Basically, The Contractor Is Faced With The Following Tasks: Creative Agency Services At A Glance: - Development Of A Strategic Communication Concept For The Further Brand Development Of Go.Rheinland Over The Next Three Years; - Further Development Of The Corporate Design And Corporate Identity (Ci) To Strengthen The Brand Identification Of The Employees Of Go.Rheinland, Avv And Vrs; - Development Of Campaigns That Can Be Adapted For Various Advertising Media (E.G. Posters, Flyers, Brochures, Advertising, Ooh, Dooh, Promotional Campaigns) During The Campaign Period; - Design, Graphics And Text For All Advertising Materials And Measures; - Development Of Measures And/Or Media Packages For The Best Possible Transport Of Messages To The Respective Target Groups (Media Communication, Employee Communication, Save The Dates, Invitations, Brochures, Event Equipment, Crisis Communication If Necessary, Etc.); Agency Services At A Glance: - Project Management, Realization And Implementation As A Full-Service Agency; - Obtaining Offers For Printing, Production, Media Control (At Least Three Offers Per Product/Medium, In The Print Sector If Possible Blue Angel Paper); - Production Processing Including Print Acceptance And Sales; - Maintenance And Moderation Of Active Social Media Channels (Instagram, Linkedin, Youtube), Which Can Be Supplemented With Other Useful Channels If Necessary; - Media Planning, Especially For Editorial Planning Of Campaigns And Social Media Channels; - Websites, Technical Care And Maintenance, Editorial Work And Deliveries As Required For The Newsletter Formats Go.Newsletter (B2c), Go.Gremien (B2b) And Go.Update - General Project Management, E.G. B. Minutes Of Working Meetings, Time And Action Planning, Budget Planning And Monitoring; - Presentations In The Working Meetings Including Minutes - If Necessary, Presentation In Higher-Level Committees At Go.Rheinland. - Documentation And Evaluation Of Measures - Quarterly For Websites And Social Media Channels As Well As For Campaigns. The Advertising Media And Materials To Be Used Must Do Justice To The Heterogeneity Of The Different Target Groups. When Designing And Implementing Communication Measures, The Different Characteristics And Demands Of The Target Groups Must Be Taken Into Account.
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