Tender For Organization Of “Horticulture Festival 2025”, At Netaji Indoor Stadium From 20/02/2025 To 22/02/2025 (Tentative).-a. 100 nos. of Brochures and 300 nos. of Invitation Card will have to be printed by the event organizing agency. The design of Brochure & Invitation Card will be done by the agency as approved by the Deptt. of FPI&H. The Deptt. of FPI&H will provide the content matter of the same. The soft copy of the design file will have to be shared to Deptt. of FPI&H. b. Designs, Advertisement & Promotion of Festival: The promotion will be in the following manner: i. Print Media (through Newspaper, Hoarding, Flex, banner) – Two newspaper advertisements (English & Bengali) (widely in circulation in West Bengal) closer to the date. The newspaper advertisement size will be "Quarter page" 100 mounted banners (5’ x 7’) in Kolkata & salt lake(15 days) 20-25 large hoardings in Kolkata/Howrah/South 24 Parganas/ North 24 Parganas (15 days) [The soft copy (Printable file) of the design file will have to be shared to Deptt. of FPI&H 14 days prior to start of the festival. The Deptt. of FPI&H will provide the content matter of the same.] ii. Electronic Media (through audio-visual / audio clip) – L-band advertisement in 2/3 leading news channels for 7 days, Radio advertisement for 7 days, Advertisement in incoda tv in metro railway stations (7 days). iii. Social Media - The campaigning on social media will have to be done from 10.02.2025 to 21.02.2025 iv. Media coverage of the event v. Invitation to the industry stakeholders/ relevant departments/ consulates/ fresh fruit associations/ market associations/ export houses c. Event Branding Setup (Stage, Backdrop, Gates, Flower Arrangement etc.) - Gate branding at the entrance of the venue, Branded pillar gates. [Detailed Specifications should be submitted by bidder in technical document submission section] d. Electrical & Electronics equipment setup (AV & other equipment needed). e. Stall set up including carpeting of venue, arrangement of light, cables, furniture (Minimum no. of stall = 75 nos. with each having size 3 m X 3m) i. Each Stall should have two standard chair, one table (3’ X 2’), one power socket, 4 wooden shelf (40” X 8”), standard LED lighting, one fascia name (Vinyl Printing with Pasting) ii. 35 nos. of stall will be reserved for Various Government Departmental Stall including Department of FPI&H. 40 Nos. of stall will be saleable to private agencies which will be done by the event organizing agency. The rate of these 40 nos. stall will be fixed by the agency. The stall rent of these 40 nos. stall will entirely be collected by the agency. f. Event organizing agency will have to erect a main stage of size 32 feet (Length) X 25 feet (Wide) X 5 feet (Height from floor) with i. LED back drop & LED side back drop ii. suitable no. of sofa for VIP delegates iii. Suitable no. of chair for audience. A separate VIP enclosure of size 30 feet X 10 feet will have to be constructed near the main stage. g. Arrangement of different competitions including all setup during the festival. h. Arrangement including everything of Seminar, Panel Discussion, Deliberations etc. during the festival. i. 100 copies of “Proceedings & Post event report” designing and printing will have to be done by the Event organizing agency. The soft copy of the files will have to be shared to Deptt. of FPI&H. Documentation (Still photography + Video) of the entire festival will have to be done by the agency. j. Arrangement including everything of B2B / B2G meets & scheduling of those meetings well in advance. A separate meeting place of size 20 feet X 20 feet will have to be constructed near the main stage. k. Sufficient no. of housekeeping staff will have to be provided by the Event organizing agency during the festival. l. Supply of 200 nos. “Exhibitor” Badge and 100 nos. “Of Offical badge
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