Advertising And Marketing Services - Online Advertisement - Bme - Rrf-2.1.2-21-2022-00005. After The Necessary Consultations With The Customer, The Winning At Must Complete The Following Communication Tasks: A) Sub-Task 1. Research Task The Task Of The Winning At Is To Conduct Market Research And Summarize The Media Market Supporting The Campaign Recruiting Students From The Target Countries - India And Turkey - In Tabular And 30-Slide Presentation Format. . Research Methods: Focus Group Interviews (4 Pieces), For Which The Client Ensures The Availability Of The Interviewees: - 10 People Who Are Current Students Of The Client And Come From The Target Countries, - 10 People Who Are Current Teachers Of The Client And Have Teaching Experience In The Target Countries. Compiling The Questions For The Focus Group Interview Is The Task Of The Winning At. Duration Of The Interviews: 90 Min. Number Of Questionnaires In Total: 4. Number Of Interview Questions: 20 (4 X 20). , For Future Regular Contact, Have The Addresses Customer. The Task Of The Winning At Is To Collect An Address And Contact List For The Media Of The Target Countries Relevant To The Project (Leading News Sites, Educational Portals, Scientific And Economic Journals): 30 Per Target Country (60 In Total). The Press List Mainly Covers The Collection Of Online Media. Print Media Can Be A Maximum Of 15% Of The Total Press List Number. 2. Creative Agency Tasks - The Task Of The Winning At Is To Carry Out The Complete Planning And Writing Of Creative And Graphic Materials, As Well As Translation Tasks (Into English And Turkish). - The Task Of The Winning At Is To Create The Static Banners. To Create 24 Banners Per Target Country (48 Different Graphics In Total) Direct Link To Advertisements And Write The Text According To The Language Of The Target Country. - The Task Of The Winning At Is To Prepare The Facebook Posts (32 Pcs) And Instagram Posts (16 Pcs) For The Bme Website: Preparation Of Content Plan: Compilation Of The Cash Calendar As Agreed With The Customer, Which Includes The Text Of The Posts, The Image Material, And The Planned Date Of Publication. Writing The Text Of The Posts. Winning At Is Not Responsible For Uploading The Final Posts To The Social Media Platforms Managed By The Customer And Managing Customer Reactions. In All Cases, The Winning At Must Present At Least 3 Creative Concepts Or Graphic Designs Or Text Proposals To The Customer. 3. Production Tasks - Photography, Video Narration And Subtitling The Winning Ats Task Is The Photos Required For Media Appearances (200 Images At 10 Locations, 10-20 Photos Per Location With Outdoor And Indoor Photography On The Bme Campus And Laboratories), As Well As Existing Video (2-Minute Image Video) Complete Preparation Of Translation, Narration And Subtitling (English And Turkish) With Post-Production (Filming Of The Video And Cutting And Polishing Are Not The Responsibility Of The Winning At). 4. Pr Agency Tasks The Task Of The Winning At Is Full Range Of Pr Agency Tasks
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+361 4633368
Email
halasz.katalin@bme.hu
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