Tenders Are Invited For Public Relations Services – Technical Specifications And Selection Procedure Of The ... in Italy

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Public Relations Services – Technical Specifications And Selection Procedure Of The Body Executing The Information And Promotion Program Of Agricultural Products On The Internal Market. The Proposing Bodies Will Have To Present A Corpus Of Activities And Initiatives (Informative And Promotional) Which Develops Around A Clear And Precise Strategy Oriented To The Markets And Target Groups, Aimed At Achieving The Objectives Set Out Above And Consistent With The Union Message Presented In The Phase Application Form Of The Project With The Expected Duration And The Financial Resources Made Available. Work Packages (Wp) And Activities That Must Be Present Within The Proposals, According To The Methods Described In Detail In The Technical Specifications In The Following Sections: -Wp 2 – Public Relations -Wp 3 – Website, Social Media -Wp 4 - Advertising -Wp 5 – Communication Tools -Wp 6 – Events The Objective Is To Expand The Presence Of The Promoted Denominations On The Market Italy, Germany Target Groups: • Influencers & Media • Trade Operators • Opinion Leaders • Consumers Below Are The General Indications Relating To The Information And Promotional Activities That Will Make Up The Proposals Presented As Part Of This Selection Procedure. It Should Be Noted That The Bidder Has General Indications Within And In Compliance With The Characterizing Elements Of The Wps Indicated, But Is Free To Formulate And Explore The Proposed Actions In Compliance With The Wps Listed And In Any Case Always According To The Methods That Allow The Objectives To Be Achieved Foreseen By The Program. It Is Required That The Offer Is Accompanied By A Presentation Of The General Strategy Of The Program Based On The Information Provided In The Art. 2. The Strategy Is Required To Be Based On: - Ability To Respond To The Information Needs Of The Targets; - Communicative Effectiveness Of The Message And Contents; - Ability To Involve Target Subjects; - Integration With The Existing Communication System Of The Consortium. The Strategy Requires That The Characteristics Of The Proposal Are Suitable For Effectively Transmitting The Message And Contents Of The Program. It Is Required That The General Strategy Identifies The Geographical Areas Of The Target Market, Justifying The Choice, Taking Into Account What Is Indicated In These Specifications. For Each Individual Wp Developed, An Indication Of The Expected Results And A Specification Of The Implementation Methods Are Required.

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