Tenders Are Invited For Architectural, Construction, Engineering And Inspection Services – Brand Activation ... in Germany

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Architectural, Construction, Engineering And Inspection Services – Brand Activation In Dortmund - Strategy And Implementation. Overall, The Goal Of Brand Activation Is To Achieve Greater Visibility And Implementation Of The City Narrative And Design In Urban Society, As Well As A Better Perception Of Our Citys Strengths Among Our Residents. Therefore, The Goal Is: - To Conceive And Implement A Strategic Brand Activation For The City Of Dortmund, Which Is Based On The Results Of The Brand Building Process And The Design Process And Thus Strengthens And Advances Dortmund As A Brand As A Whole! - Make It Possible For The Residents Of Our City To Experience And Understand Why And How We All Benefit From A City Brand! - Not To Sell An Ideal Of Our City, But To Show Our True Identity And Strength! The Following Services Are Derived From The Previous Points, All Of Which Must Be Carried Out In Close Consultation With The Client: 1. Phase 1 - Strategy 1.1. Inventory And General Strategy: An Environment And Identity Analysis Must Be Carried Out In Advance. It Is Also Important To Assess To What Extent Or In Which Parts Of Urban Society The Urban Narrative Has Already Arrived And How It Is Perceived. The Focus Is On The General Strategy For Brand Activation In Dortmund, Which Does Not Rely On Classic But Rather Innovative And Attention-Grabbing Measures In Order To Ensure A Maximum And, Above All, Unique Impact. 1.2. Target Group Definition: The Activations Should Be Designed And Played Out Specifically For The Dortmund Urban Society. Target Groups To Be Mentioned Here Include Students And Young Families, Skilled Workers And Talents, Investors And Companies As Well As Clubs And Neighborhood Initiatives, Allotment Garden Associations Or Cultural Institutions. 1.3. Activation Ideas, Concept Development, Toolbox: An Overarching, Creative Campaign Concept Needs To Be Developed That Addresses The Above-Mentioned Target Groups And Anchors The City Narrative In Our Urban Society. The Focus Here Is Particularly On The Topic Of Identification. Themes That Should Be Promoted Through The Activations Are: Sense Of Belonging, Cohesion And Experience Of Effectiveness. The Activation Ideas Should Be Prepared In A Kind Of Toolbox So That, Regardless Of The Ideas That Are Implemented In Phase 2, The City Administration Can Continuously Develop And/Or Implement Further Activation Measures. 2. Phase 2: Implementation 2.1. Content Production: Creative, Appealing And Target Group-Specific Content Must Be Created That Can Be Used Consistently And In A Targeted Manner Both Online And Offline On Multiple Communication Channels. The Main Focus Here Is On The Desired Storytelling Approach. So No Classic Out-Of-Home Measures Should Play A Role, But Rather Extraordinary And Unconventional Measures, Events And/Or Interactive Experiences With A High Impact

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