Tenders are invited for Finding Lexington’S Identity – Brand Development Project 1. Brand Discovery & Research ○ Conducting Stakeholder Meetings, Workshops, And A Community Focus Group That Includes Residents, Business Owners, And Other Community Members. This Focus Group Will Ensure That Diverse Perspectives Are Captured As Part Of The Brand Development Process. ○ Performing A Competitive Analysis And Market Research To Assess Lexington’S Position In The Region And State. 2. Brand Development ○ Developing A Comprehensive Brand Identity, Including A Tagline, Brand Book, Digital Assets, And Brand Guidelines. ○ Creating Design Elements And Messaging Guidelines That Reflect The Town’S Values And Future Aspirations. ○ Optionally Proposing Updates Or Complementary Designs To The Existing Town Logo, If Deemed Beneficial For A Cohesive Brand Identity.
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