It Services: Consulting, Software Development, Internet And Support – Ticket System Friedrichstadt-Palast Berlin (Copy). 1. Introduction & Company Profile The Friedrichstadt-Palast Berlin Is By Far The Most Visited Stage In Berlin. Every Year, Over Half A Million Guests Experience The Finest Modern Show Entertainment On The Largest Theater Stage In The World. The Gmbh Has Around 290 Employees With Over 100 Artists And 60 People Behind The Scenes And Plays The Worlds Largest Ensuite Shows Here. The House Also Includes A 280-Strong Young Ensemble. As The Countrys Stage, We As A Palace Advocate For Respect For All Legal Views And Ways Of Life. Our Grand Shows Are Lavishly Produced And Offer A Spectacular Stage Show That Is A Unique Mix Of Music, Dance, Acrobatics And Breathtaking Visual Effects. We Are Known For Our Opulent Costumes, Elaborate Stage Sets And Impressive Choreographies. For Our Productions We Work With International Star Designers And Are Always On The Lookout For The Latest High-Tech Visual Effects. Our Grand Shows Have An International Focus To Offer Guests From All Over The World An Unforgettable Experience. In Addition To Our Grand Show (Season Usually 2 Years), We Offer Our Young Show In Parallel From November To January. With 280 Kids And Teenagers From Over 20 Nations, Our Young Ensemble Is The Largest Childrens And Youth Ensemble In Europe. 2. Current Situation The Friedrichstadt-Palast Has A Capacity Of 1,895 Seats And Aims For A Capacity Utilization Of At Least 80% Of Paid Tickets Per Year. On Average, We Sell Around 500,000 Tickets Every Year, Which Corresponds To A Sales Volume Of More Than 25 Million Euros. Our Marketing Strategy Is Based On The Application Of Dynamic Pricing Control To Maximize The Attractiveness And Accessibility Of Our Ideas. Our Tickets Are Available Through Various Sales Channels, Including Our Webshop, Our Ticket Hotline And The Local Theater Box Office. In Addition To Direct Sales To End Consumers (B2c), Our B2b Team Successfully Cooperates Via Quotas With Various Third-Party Providers, Such As Tour Operators And Advance Booking Offices, In Order To Reach A Broad Audience And Optimize Sales. There Are Currently Few Connection Options To Third-Party Systems Or Quota Access To Promote Innovation. There Is A Clear Need To Further Develop Our Digital Infrastructure To Further Increase Efficiency And Usability For Our Guests. 3. Objectives Of The Tender In The Future, We Would Like To Improve The Customer Journey Of Our Guests And Make It Visible Through Tracking In Order To Better Understand And Support Them. In Addition, Our Guests Should Be Empowered To Make Changes To Their Bookings Independently. This Allows Us To Offer Various Promotions More Flexibly And Easily. In Addition, We Plan To Expand Our Webshop To Include Merchandise As Well As Tickets
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