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Advertising And Marketing Services – Tmn - Framework Agreement With A Lead Agency Media. — Evaluation Of Previous Media Planning And Comprehensive Strategic Advice Regarding An Individual Media Strategy In The Projects/Topics Relevant To Tmn, — The Basis Of A Media Strategy Is The Target Groups Defined In Advance, The Campaign Objectives, Kpis And The Phases Of The Customer Journey, Including The Development Of New Target Group And Market Potential And Evaluation Of The Contact Qualities Of The Channels In Question, — Economical Purchasing Of Media Services As Well As Operational Support Of The Respective Projects, — Analysis Of Market Research Results/Studies And Derivation Of Recommendations For Action For The Respective Subject Area, — Proactive Presentation Of Innovative And Creative Approaches Including New Technologies, Current And Future Predicted Media Usage Behavior Of The Target Group(S) And, If Necessary, Coordination With The “Lead Agency Creation & Dialog” To Implement The Measures, — Quarterly Half-Day Workshop/Review Of Implemented Campaigns & Best Cases On Current Market Trends, — Performance And Success Monitoring Based On Media And Campaign-Specific Relevant Success Criteria, — Weekly Status Calls On Ongoing Tmn Campaigns, — Creation Of Reports And Analyses, Including The Identification Of Common Kpis Per Channel And The Derivation Of Recommendations For Action To Optimize The Media Budget And The Channels, — Minimum Requirements For Reporting: Online: Impressions, Cpm, Cpc, Cpo, Ctr, Post Click Conversions, Post View Conversions, Budget Spent, Discount Structures, Marketers, Channels, Data Source Targeting, Etc. (Further Reporting Suggestions From The Agency Are Desired) Offline: Reach, Budget Spent, Discount Structures, Marketers, Channels, Targeting (Further Reporting Suggestions From The Agency Are Welcome) Tmn Would Like An Online Tool Where Up-To-Date Analyzes Can Be Viewed - Evaluation Of External Offers In The Area Of Media And Cooperation That Are Brought To Tmn, - Project Management And Documentation Of The Budgets Used For The Respective Subject Areas, Transparent And Detailed Presentations Of In-House And Third-Party Services On A Monthly Basis, — Implementation Of Further Education And Training In The Area Of Media Planning For Tmn Employees By Agency Speakers (Separate Remuneration). Requirements For The Agency: — High, Proven Consulting And Purchasing Skills In The Online And Offline Areas, Proven Organizational Structure, Capacities And Competencies In The Areas Of Performance, Social Media, Search, Market Research, Creation, Online And Offline Planning, — High Knowledge Of Identifying And Efficiently Addressing Target Groups In National And International Markets, — Customer Journey Analysis: Measuring The Success Of Campaigns Across Channels And Devices, Also Taking Attribution Models Into Account, — Determined Team, Constant Contact Persons, — The Agencys Ad Servers Must Be In The Eu
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