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Contract Notice: To Perform Communication Tasks Advertising And Marketing Services Short Description: Business Contract To Perform Communication Tasks For Neumann János University Task Name/Description Of Task: 1 Screening Of The Current Communication System, Making Managerial Audits, Evaluating The Activities Of The Past 12 Months And Customer Reporting. Proposal To Involve Effective And Innovative Marketing Tools, Support Web Development, A One -Time "Full Toolbox" Suggestion. Defining Optimal Strategic Goals For The Future, Strategy -Building. Define The Frame Work Of University And Faculty Brands, Message Matrix, Brand Persons, And The Directional Directory And Points Of Decision. 2. Developing A Schedule For The Implementation Of A Communication Strategy Jointly Established With János Neumann University, Annual Demolition, Supporting Process. Before Each Campaign Period (Min. 4 Times A Year) Kick-Off Meeting With The Entire Creative Team. Monthly Reporting From The Given Campaign Period With Analytical Data. Check, Review And Budget. Regular Analytics Measuring Web Traffic. Provide A Featured Contact For 1 Year 3. Establishing An Advertising Structure By Campaign Periods Optimization, Segmentation Of Advertising Portfolio By Defining Advertising Periods. Ppc Campaign Preparation. Complete Advertising Budget Proposal To Make Media Budget (Online, Offline). Elaboration Of Advertising Cost Plan, Annual Demolition, According To The Clients Budget. 4. Advertisement And Platform Management Newsletter Marketing: Generation Of Automated And Unique Newsletters, Selecting, Implementation Of Software, Developing And Subscribing Opportunities And Making The Marketing Tools (Coupon, Ebook, Etc.). Google Ads / Facebook / Instagram / Youtube / Etc. Ad Handling: Create, Set Up, Codes. Google Ads Campaign Design And Execution Display And Search Ads Coordination. Key Research. Campaign Check, Optimization. Content Management: To Perform Strategic Goals, Compile Content Topics, Make Content Calendar And Post Content, Activity Measurement 5. Online Media Look Google Ads / Facebook / Instagram / Youtube / Etc. Online Ads, Including Media Appearances, Including Mediation Fee 6. Search Optimization Complex Seo System Structure, Key Research, Weboptimization, Proposal For Content Expansion, Ppc Campaign Preparation 7. Online Content Marketing Services: Preparation Of Ad Texts, Pr Articles, Graphic Design. Graphics, Web Design Updates And Coordination Of Existing Web Pages (Nje, Faculty, Departmental And Other Organizational Units). Design And Content Task, Programming Is Done By The Page Maker. Online Communication Messages, Articles, Appearances, Cooperated With A Designated Partner, "Always On Calendar" With 3-4 Weekly Appearances Based On The Strategy. Making Video Content: 8 Pcs About 3 Minutes Image Short Film. With Two Cameras, Animation And Post -Production. 8. Photography Employee Portrait Photo To Provide The Same Quality Portrait Photography Of Newcomer Colleagues - 400 People Provide Unique Photos For Marketing Campaigns With Stock Photos Approx. 100 Pcs. Stock Photo Quality Image Of Institutional Life, Infrastructure, A Total Of 4 Times. 9. Offline Content Marketing Service Offline Pr Look, Write Ad Texts 10. Offline Media Appearances Advertising - Summary Of Offline Media Applications Account Of Mediation Fee Quantities Taken Into Account When Determining Aptitude Requirements: Employees: 400 People Video Contents: Make 8 Image Small Film Of 8 Pcs 3 Mint. Deadline For Submission: 20220801 16:00 Type Of Buyer: Body Governed By Public Law Type Of Contract: Services Type Of Procedure: Open Procedure Regulation: European Union, With Participation By Gpa Countries Type Of Bid: Submission For All Lots Award Criteria: The Most Economic Tender [Disclaimer: The Above Text Is Machine Translated. For Accurate Information Kindly Refer The Original Document.] Tender Link : Https://Ted.Europa.Eu/Udl?Uri=Ted:Notice:355000-2022:Data:En:Html
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