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Marketing Services – Media Agency And Related Production Tasks. The Subject Of The Public Procurement Is The Performance Of Media Agency And Related Production Tasks For Erkel Színház Nonprofit Kft. The Tenderer Wishes To Enter Into A General Business Contract For The Performance Of Media Agency And Related Production Tasks For The Promotion Of Erkel Theatres Performances And Programs, Increasing Attendance And Ticket Sales, As Well As Strengthening Its Reputation And Prestige, Up To A Net Frame Amount Of Huf 80,000,000. The Tenderer Undertakes To Use 70% Of The Budget, I.E. Huf 56,000,000 Net. The Tasks Of The Winning Tenderer Are In Particular: - Development, Revision And Updating Of Communication And Campaign Strategy, Strategic Consulting, Preparation Of Communication Action Plans; - Development Of Creative Concepts, Creative Text Writing, Graphic Design, Technical Adaptation Of Creative Materials, Preparation Of Size Mutations And Printing Preparations; – Performance Of Film, Video, Trailer And Radio Advertising Production Tasks, Including Preparation, Shooting, Production, Post-Production, As Well As Securing The Necessary Rights And Licenses; – Production And Delivery Of Marketing And Decorative Elements, Printed Publications, Public Media Devices And Other Advertising Media; – Performing Online Agency And Campaign Management Tasks, Especially Managing Social Media, Video Advertising And Search Marketing Campaigns; – Media Planning, Media Buying, Campaign Management, Follow-Up, Documentation Of Campaigns And Verification Of Performance. In Particular, The Media Buying Tasks Cover The Planning, Ordering And Execution Of Appearances In National Dailies, Weekly, Fortnightly And Monthly Newspapers, Online Advertising Platforms, Community And Bid-Based Media Platforms, Public Space And Cinema Platforms, Radio And Television. Quantitative Data: Distribution Of The 604 Priced Items In The Price Table By Task Group: - Strategic Planning And Consulting: 12 Items; - Creative Concept, Creative Text Writing And Graphic Design: 21 Items; - Film And Radio Advertising Production: 124 Items; - Production Of Marketing And Decorative Elements: 326 Items; - Online Agency Tasks: 29 Items; - Media Buying In National Daily Newspapers: 3 Items; - Media Purchases In Weekly, Fortnightly And Monthly Newspapers: 17 Items; - Media Purchases Related To Public Spaces And Cinema Appearances: 18 Items; - Media Purchases On Online Advertising Platforms: 26 Items; - Radio Media Purchase: 15 Items; - Television Media Purchase: 5 Items; - Media Purchases On Community And Bid-Based Media Platforms: 8 Items. The Exact Content, Quantity, Deadline And Individual Requirements Of The Tasks Are Determined By The Individual Orders Issued By The Contracting Authority. The Price Table To Be Priced By Bidders Contains 604 Items To Be Priced, Whose Unit Prices And Discount Rates Offered For Media Purchase Items Are The Basis For The Settlement Of Individual Orders. For Detailed Tasks And Professional Requirements, Tel
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