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Tenders are invited for Professional Services for Branding and Digital Export Presence (Website and Product Catalogue). Service Location: Nablus Organization Background The Palestine Trade Center (PalTrade), established in 1998, is a non-profit, membership-based organization mandated to lead the development and promotion of Palestinian trade as a driver of sustainable economic growth. PalTrade provides export development services, market intelligence, trade promotion, business linkages, and policy advocacy support to Palestinian businesses, with particular focus on small and medium-sized enterprises (SMEs) and export-ready companies. Project Background The project "EU4Trade: Unleashing Palestine Export Potential to the EU and International Markets", is funded by the European Union under its External Action programs. The overall objective is to unlock the full potential of Palestinian exports, driving economic growth job creation, and the foundation for long-term economic sustainability for Palestine. Specifically, EU4Trade aims to: Strengthen the capacity of Palestinian SMEs to access EU and international markets. Improve product quality, market readiness, export competitiveness, and business linkages. Strengthen PalTrades strategic transformation through the establishment and operationalization of the Market Intelligence Hub (MIH). Promote Palestinian products internationally through participation in trade fairs, exhibitions, and targeted market-entry activities. The project runs from 18 July 2024 to 18 July 2027 and is implemented by PalTrade with financial support from the European Union. Scope of Work PalTrade is seeking a qualified and specialized service provider to support a furniture company in developing a coherent set of export-oriented marketing, branding, product presentation, digital, and buyer communication tools. The tools will be designed to improve product visibility, strengthen the Companys professional market positioning, and facilitate effective communication with potential international buyers. The selected service provider shall undertake the following integrated activities: The product catalogue templates, technical product data sheets, quotation templates and buyer-profiling tools are being developed for the same company under a separate EU4Trade assignment and are excluded from this scope. The service provider under this RFP has to deliver brand identity, design and digital implementation; The approved identity will be applied to those materials in coordination with the other assignment, and they shall design a product catalogue on the catalogue template developed under that assignment Company Identity development Review of the existing logo, visual identity, company profile, catalogue, brochures, presentations, website, social media, and other relevant marketing materials. Review of available furniture product information and existing product photography. Assessment of the consistency, professionalism, and effectiveness of the Companys current visual communication. Identification of gaps and areas for improvement in the Companys presentation and positioning to international buyers. Review and, where required, refinement of the existing logo and visual identity. Definition or refinement of the corporate color palette, typography, imagery, and graphic elements. Development of basic visual identity guidelines covering the appropriate use of the logo, colors, typography, imagery, and other key visual elements. Development of recommendations for the Companys key messages, product positioning, and visual communication for export markets. Recommendations for consistent application of the Company identity across product catalogues, website and other digital channels, quotation documents, buyer communication materials, and promotional materials. Development of basic branded stationery and business communication templates, where relevant. Digital Export Marketing Website and Online Catalogues Building on the approved brand identity, the service provider shall: Review the companys existing website and digital presence and provide recommendations for improvement. Redevelop or substantially update the companys website in Arabic and English, incorporating the approved brand identity. Structure and present the companys: Product portfolio; Company profile and capabilities; Export markets; Certifications and quality standards; Contact and buyer inquiry information; Relevant export and commercial information. Develop digital content required for the website and online catalogues, ensuring consistency in terminology, messaging, visual identity, and product presentation. Ensure that the website and online catalogues are user-friendly, responsive, functional, and accessible to international buyers. Provide technical recommendations to the company on maintaining and updating the website and digital catalogues after completion of the assignment. Tender Link : https://www.jobs.ps/en/tenders/ptc-032-2026-15923.html
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