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Tenders are invited for Media Production and Awareness Campaign Services (Tv, and Social Media) 2. Project Background The BLOOM project promotes economic empowerment through skills development and Technical and Vocational Education and Training (TVET), focusing on: Womens economic empowerment Youth employment and entrepreneurship Gender equality and social norms transformation Financial inclusion and business development Inclusion of vulnerable groups The project applies a multi-level approach across individual, community, and systemic levels to address barriers to womens participation in economic opportunities. 3. Purpose of the Assignment The purpose of this assignment is to design, produce, and implement high-quality multimedia communication campaigns that support the visibility, behavior change, and community engagement objectives of the BLOOM project in Somaliland. Through television and social media platforms both WV and TV station channels, the assignment aims to: Increase awareness and understanding of the BLOOM project, its interventions, and opportunities available to target beneficiaries; Promote positive social norms and behavior change related to gender equality, womens economic empowerment, youth employment, and social inclusion; Strengthen visibility of donor support and project achievements in accordance with donor branding and communication requirements; Amplify community voices, beneficiary experiences, and success stories to enhance public engagement, learning, and advocacy around youth and womens economic empowerment. 4. Objectives of the Assignment The selected service provider will work closely with BLOOM Project Team and the World Vision Communications Team to design, produce, broadcast, and disseminate high-quality multimedia communication products that promote project objectives, increase public awareness, and strengthen audience engagement throughout the implementation period. The specific objectives of the assignment are to: Content Development and Production Develop, produce, and disseminate multimedia communication products that promote: o Womens economic empowerment. o Youth employment and entrepreneurship. o Technical and Vocational Education and Training (TVET) and skills development opportunities. o Financial inclusion and access to economic services. o Climate-smart and digital livelihoods. Produce high-quality communication materials, including: o Gender-responsive and inclusive television and social media content. o Documentary-style beneficiary stories, testimonials, and success stories. o Expert interviews, panel discussions, and talk shows. o Public awareness and advocacy content aligned with project priorities and national campaigns. Multimedia Campaigns and Media Engagement Design and implement integrated multimedia communication campaigns aligned with project priorities and key national and international advocacy campaigns. Broadcast approved communication products through television and relevant digital platforms to maximize audience reach and engagement. Provide professional media coverage for project trainings, workshops, field activities, stakeholder meetings, community events, and other key project milestones. igital Engagement Design and implement digital communication initiatives that strengthen audience engagement and increase online visibility among: o Adolescent girls and young women (AGYW) aged 1524. o Young men aged 1524. o Caregivers. o Community leaders and influencers. o Government and development stakeholders. Compliance and Quality Assurance Ensure that all communication products: are culturally appropriate and conflict-sensitive; are gender-responsive and disability inclusive; comply with safeguarding standards and ethical storytelling principles; meet donor branding and visibility requirements; obtain informed consent from all individuals featured in communication materials while protecting their dignity, privacy, and wellbeing. 5. Scope of Work The selected service provider shall undertake the following activities: Strategic Communication Planning Develop communication concepts, campaign approaches, key messages, and audience engagement strategies in collaboration with the World Vision Project Team and Communications Team. Prepare communication plans aligned with annual project priorities and communication objectives. Content Development and Production Develop, script, produce, edit, and package high-quality multimedia communication products, including: Television talk shows. Television interviews. Documentary-style beneficiary testimonials and success stories. Public awareness and advocacy content. Short promotional videos. Social media content. Television features covering project achievements and milestones. All multimedia products shall be professionally edited, broadcast-ready, and produced in high-definition format. Media Coverage Provide comprehensive media coverage for all agreed project trainings, workshops, stakeholder engagements, field activities, launch events, and other major project events. Media coverage shall include, as applicable: Professional event photography. A 23 minute highlight video. Interviews with participants and key stakeholders. Television news or feature coverage. Airing of approved event coverage through agreed television channels. Digital dissemination through approved social media platforms. Broadcasting and Digital Dissemination Broadcast approved television programmes and communication products through agreed television stations. Disseminate approved communication materials through relevant digital and social media platforms. Provide evidence of broadcasting and online dissemination Tender Link : https://somalijobs.com/tenders
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