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1. The Subject Of The Order Is The Service: Audit Of Marketing Activities And Preparation Of A Comprehensive Marketing Strategy For 2028–2032 For The Małopolska Cultural Center Sokół In Nowy Sącz. A. Nature Of The Order1) The Subject Of The Order Is The Implementation Of An Annual, Step-By-Step Strategic Process Including: - Comprehensive Audit Of Marketing And Communication Activities, - Update Of The Strategic Diagnosis (Including Swot 2026), - Implementation Of Recipient Research (Qualitative And Quantitative), - Digital Audit And Analysis Of Recipient Paths, - Benchmarking Of Comparative Institutions, - Development Of A Marketing Strategy For The Years 2028–2032, Development Of An Implementation Plan, Implementation Of Work And Reporting Standards, Transfer Of Competences To The Ordering Partys Team, Development Of A Strategic Annex Regarding The Innovation Horizon (Marketing 6.0).2) The Project Includes: All Organizational Units Functioning Within The Structure Of The Małopolska Cultural Center Sokół, Cyclical Projects Implemented By Mck Sokół, Including: International Festival Of Childrens Regional Bands Children Of The Mountains, International Festival And Competition Of Vocal Art. Ady Sari, Małopolska Festival Of Brass Bands Echo Trombity, Festival Of Children And Youth Theaters Bajdurek, Spring Festival Of Song Artists Remember About Gardens, Nowy Sącz Organ Music Festival Larte Organica, Competition Of Musicians, Instrumentalists, Folk Singers And Wedding Groomsmen Druzbacka, Małopolska Meetings Amateur Theaters Theater Posiady Na Orawie, Film Discussion Club Kot, Youth Film Club Leżak, Filminek, Ufiś, Maf, Kinoterapia, Kinoszkoła, Kino Z Różminką, Wrzątek, Latoart, Slowart, Other Educational Workshops At Bwa Sokół, Presentations Nowotarskie, I Have Something To Tell You, Carpathian Festival, Meetings With The Word, Carpathian Caroling, Regional Lessons, Bagpipe Competition, Other Educational Offer Of The Institute Of Intangible Heritage Of The Carpathian Peoples, Communication Channels Used By Mck Sokół: Facebook - 5 Main Profiles, Instagram - 4 Main Profiles, Youtube - 2 Profiles, Main Websites: Mcksokol.Pl, Kinosokol.Pl, Bwasokol.Pl,Zdrowiekarpat.Pl, Swietodziecigor.Pl, Etnozagroda.Pl, Adasari.Pl, Echotrombity.Pl,Kultur-Regionow.Pl, Karpatyoffer.Pl.3) The Marketing Strategy Must Be Consistent With The Development Strategy Of Mck Sokół For 2023-2029 And Take Into Account Its Monitoring System And Principles Of Formulating Goals.B. Process Nature And Continuity Of Cooperation1) The Order Is Of A Process Nature And Includes Constant Cooperation With The Ordering Party Throughout The Entire Period Of Project Implementation.2) The Contractor Is Obliged To: Systematic Cooperation With Representatives Of All Key Areas Of The Ordering Party, Current Exchange Of Data Transferred In Stages, Organization And Conduct Of Cyclical Working Meetings (If Necessary), Participation In Consultation And Decision-Making Workshops, Ongoing Consu
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