Tenders Are Invited For Communications Campaign On The Benefits Of Learning Irish In English-Medium Schools in Ireland

Work Detail

We Are Seeking A Creative Design/ Communications Agency To Design, Develop, And Deliver A Comprehensive Communications Plan And Campaign Aimed At English Medium Primary And Post-Primary Schools, Parents, Student Teachers, As Well As Higher Education Institutions. The Campaign Will Promote The Role Of The Irish Language In National Cultural Identity And Highlight The Wide-Ranging Benefits Of Learning And Speaking The Language For Every Pupil And Young Person, Regardless Of Background Or Profile, Including Cultural, Linguistic, Social, Professional, And Economic Benefits. Objectives • To Raise Awareness Of The Importance Of Irish As A Core Element Of Cultural Identity • To Positively Influence Attitudes Towards The Learning And Speaking Of Irish Among Pupils And Young People • To Communicate The Social, Linguistic, And Economic Benefits That Learning And Speaking Irish Can Offer Every Pupil And Young Person • To Create Engaging, Age-Appropriate Communication Materials Targeted At Teachers/Student Teachers, Pupils/Young People And Parents In English-Medium Educational Settings Scope Of Work Communications Plan The Successful Company Will: • Develop A Strategic Communications Plan Targeting: • English-Medium Primary Schools • English-Medium Post Primary Schools • Higher Education Institutions And Student Teachers • Identify Key Messages, Audiences, And Delivery Channels. • Propose Innovative And Effective Methods Of Engagement. Campaign Development And Delivery • Design And Implement A Multi-Channel Communications Campaign. • Produce A Suite Of Materials, Including Audiovisual Content And Supporting Resources. • Ensure All Content Is Accessible, Engaging, And Suitable For Use In Educational Settings. Video Production A Central Deliverable Will Be A Series Of Short High-Quality Videos That Will: • Explore The Advantages And Benefits Of Learning Irish In English-Medium Primary And Post Primary Schools • Follow A Clear Narrative/Storyline From The Perspective Of Pupils Progressing From Primary To Post Primary Level • Reflect Authentic Pupil And Student Voices And Experiences. • Highlights Real-Life Opportunities Linked To Irish (E.G., Careers, Social Connections, Cultural Participation). • Be Suitable For Use Across Digital Platforms, Classrooms, And Presentations. Additional Campaign Materials The Company Will Propose And Develop Additional Mediums To Support And Amplify The Campaign Message. These May Include: • Social Media Content (Short-Form Video, Graphics, Campaigns) • Digital Toolkits For Schools And Educators • Posters And Print Materials • Interactive Or Web-Based Content • Events Or School Engagement Initiatives (If Applicable) Target Audience • Primary School Pupils In English-Medium Schools • Post Primary School Students In English-Medium Schools • Educators And School Leaders • Parents • Third-Level Students Engaged Initial Teacher Education Programmes Or Post Graduate Teaching Programmes Timeline The Project Timeline Should Include: • Planning And Research Phase • Creative Development • Production • Campaign Rollout • Evaluation (Timeline To Be Agreed Upon Appointment.)

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