Tenders Are Invited For Advertising Services – Communication Campaign On The Benefits Of Learning Irish In E ... in Ireland

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Advertising Services – Communication Campaign On The Benefits Of Learning Irish In English-Medium Schools. We Are Looking For A Creative/Communications Design Agency To Design, Develop And Deliver A Comprehensive Plan And Campaign Targeting English Medium Primary And Post-Primary Schools, Higher Education Institutions And Also Trainee Teachers. The Campaign Will Promote The Role Of The Irish Language In National Cultural Identity And Will Emphasize The Broad Benefits Of Learning And Speaking The Language For All Children/Young People From All Kinds Of Backgrounds And With All Kinds Of Profiles; Including Cultural, Social, Professional, And Economic Benefits. Aims • To Raise Awareness Of The Importance Of The Irish Language As A Central Element Of Cultural Identity • To Positively Influence Attitudes Towards Learning And Speaking Irish Among Students And Young People • To Communicate The Benefits Of Learning And Speaking Irish For All Children And Young People On A Social, Linguistic And Economic Level • To Create Attractive, Age-Appropriate Communication Materials Aimed At Teachers/Teachers In Training, Students/Young People And Parents In Educational Settings English Medium Scope Of Work Communication Plan The Successful Body: • Will Develop A Strategic Communication Plan That Focuses On: • English Medium Primary Schools • English Medium Post-Primary Schools • Higher Education Institutions And Student Teachers • It Will Identify Important Messages, Communities And Supply Channels. • It Will Propose Innovative And Effective Methods Of Contacting Them. Campaign Development And Supply • The Company Will Design And Implement A Multi-Channel Communication Campaign. • It Will Create A Series Of Materials, Including Audio-Visual Materials And Support Resources. • It Will Ensure That All Material Is Easy To Access, Attractive, And Suitable For Use In Educational Settings. Making A Video Something That Will Be Central To The Work Is A Series Of High Quality Videos: • They Will Examine The Benefits Of Learning Irish In Primary And Post-Primary English-Medium Schools • There Will Be A Clear Narrative/Storyline From The Point Of View Of The Pupils Who Are Going From Primary To Post-Primary Level • They Will Faithfully Show The Glory And Experience Of The Pupils And Students. • They Will Emphasize Opportunities In Life That Are Linked To The Irish Language (E.G. Careers, Social Connections, Cultural Participation) • They Should Be Suitable For Use On Digital Platforms, In Classrooms, And As A Presentation. Additional Campaign Materials The Company Will Recommend And Develop Additional Media To Support And Amplify The Campaign Message. This Will Include: • Social Media Related Content (Short Videos, Graphics, Campaigns) • A Set Of Digital Strategies For Schools • Posters And Printed Materials • Interactive Or Web-Based Content • Events Or Initiatives

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