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Advertising And Marketing Services – Pr Agency Services For Lake Saimaa - Mikkeli Region Tourism, - Eu-Funded Project: Saimaa Horizon 2030 – Invest & Grow. Saimaa Horizon Project Introduction The Objective Of The Saimaa Horizon Project (Funded By South Savo Regional Council And Eu) Is To Elevate Lake Saimaa – Mikkeli Region As A Significant International Year-Round Destination In Finland’S Lakeland For Sustainable Tourism, To Foster Growth In Overnights 15%-25% Annually And In Direct And Indirect Tourism Revenue By Promoting The Regions International Recognition, To Support The Readiness Of Local Entrepreneurs For Global Markets And Facilitate Collaborative Networks. Additionally, The Project Advances Local Businesses Capabilities To Identify New Business Opportunities And Models, Develop Customer-Oriented Products, Services, And Joint Offerings, And Enhance Sales In International Markets. Mikkeli Development Miksei Ltd. Is Responsible For Saimaa Horizon Project Management And Promoting Mikkeli Region In International Markets, Improving Companies Readiness For Internationalization, Product Development, And Marketing, And Supporting Sales Efforts In The Selected International Markets. Furthermore, Mikkeli Development Ltd Is Tasked With Increasing The Regions Awareness And Executing Media And Pr Work. Lake Saimaa - Mikkeli Region Introduction The Mikkeli Region, Encompassing Mikkeli, Puumala, And Mäntyharju, Lies At The Heart Of The Stunning Lake Saimaa Region—The Largest Lake District In Finland. Known For Its Sparkling Waters, Endless Green Forests, And Vast Archipelago, The Area Offers Thousands Of Miles Of Scenic Shoreline Dotted With Charming Lakeside Resorts, Historic Manor Houses, Private Villas, And Traditional Saunas. Rich In History And Renowned For Its Local Gastronomy, The Mikkeli Region Combines Authentic Finnish Nature With A Wide Range Of Year-Round Activities, Making It A Captivating Destination For Both Locals And International Visitors. The Primary Goals Of The Tender: - To Identify And Contract A Pr Agency Capable Of Delivering Strategic Communications That Amplify Lake Saimaa – Mikkeli Region Presence And Appeal In Uk, France, Spain And Usa Markets During The Designated Period. The Project Is Planned To Commence In June 2026 And Must Be Completed By October 31, 2027. - The Agency Will Be Expected To Develop And Implement Comprehensive Pr Activities, Employing Innovative Approaches And Local Market Expertise To Position Lake Saimaa – Mikkeli Region As A Must-Visit Destination For Discerning Travelers. - The Scope Of Work Includes Designing Integrated Media Strategies, Cultivating High-Value Partnerships With Media, And Creating Impactful Storytelling That Distinguishes Lake Saimaa – Mikkeli Region From Competitors. - The Primary Goal Of The Pr Project: To Maximize Lake Saimaa - Mikkeli Regions Main Tourism Service Providers Visibility In Media In Uk, France, Spain And Usa, To Enhance The Awareness Of Lake Saimaa – Mikkeli Region And Its Highlights, And To Boost The Visitor Numbers From Uk, France, Spain And Usa In 2026 And 2027. Expected Activities The Selected Agency Wi
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