|
Tenders are invited for Commercial Traction Consultancy - Clyntech. Context & Background Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and the company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon. Through the Clyntech Accelerator Program, startups received support to develop and validate their product or service, build their commercial foundations, and test their business model with early adopters. Having completed the Acceleration phase, the startups now entering the Incubator are focused on scaling their business and preparing for investment. The Clyntech Incubator Programs mission is to support early-stage cleantech startups that have completed the Acceleration phase and are ready to scale, by equipping them with the foundations needed to become investment-ready. The startups supported share three common characteristics: A disruptive scientific or technological focus in the Clean-tech sector. A validated product or service with early traction and the potential to scale beyond the local market. The capacity to attract investment and create sustainable job opportunities locally. Scope of work The Clyntech Incubator Program seeks a Commercial Traction Consultant to work with up to 8 startup founders on strengthening and accelerating their commercial approach. Startups entering this phase have completed the Acceleration phase and have early commercial foundations in place. The consultants role is to build on this, helping each founder identify and reach the right customer, convert interest into revenue, and put in place a repeatable commercial approach. Sessions are delivered as hands-on working sessions, Cluster Labs per group and one-on-one clinics per startup, where founders leave each session with concrete actions to implement immediately. Given the mixed commercial profile of the cohort, startups are divided into two tracks based on the nature of their product or service. Consultants may apply for one or both tracks. 1. Track 1 - Digital & Platform Commercial Traction This track covers startups that go to market through a digital product, app, or platform. The consultant for this track must have hands-on experience growing a digital product or platform commercially. Not exclusively in an advisory or training capacity. Lab 1 - Persona & Traction Audit (2.5 hours, in-person) The consultant will work with the group to pressure-test each startups customer or user persona, review what commercial activity has taken place to date, and identify the assumptions that still need to be validated. Each founder leaves with a clear picture of who their real customer is and a prioritized list of actions to test immediately. Identifying and validating the real target user, who they are, what drives them, and why they would choose this product over alternatives. Reviewing existing traction: what has been tried, what worked, what did not, and why. Identifying the commercial assumptions that carry the most risk and need to be tested first. Understanding the difference between organic and paid acquisition at this stage, and which approach makes sense for each startup. Lab 2 - Channel & Conversion Work (2.5 hours, in-person) The consultant will work with the group to identify the right digital channels for each startup, understand what is blocking conversion, and build a simple and testable commercial plan. Each founder leaves with a clear channel priority and at least one commercial experiment to run immediately. Identifying the most relevant digital channels based on each startups producttype, target user, and available resources. Working through conversion fundamentals: how to move a user from awareness to activation to retention. Reviewing the onboarding or first-use experience as a direct commercial lever. Building a simple, testable channel plan with clear next steps and metrics to track. One-on-One Clinics (45 minutes each, online) Following the labs, the consultant works with each founder individually on their specific commercial challenge. Startups come prepared, clinics are working sessions, not introductions. The consultant adapts the focus based on where each startup is and what is blocking their commercial progress. Up to 4 clinics per startup, scheduled based on need and progress. Focus areas include: refining the acquisition approach, improving conversion, interpreting early data, and adjusting the commercial plan based on what is being learned in the market. 2. Track 2 - Product Commercialization & Sales This track covers startups that sell physical products, whether to consumers, businesses, distributors, or institutional buyers. The consultant for this track must have hands-on experience commercializing a physical product across different buyer types. Not exclusively in an advisory or training capacity. Lab 1- Persona & Traction Audit (2.5 hours, in-person) The consultant will work with the group to pressure-test each startups buyer profile, review what commercial conversations and sales activity have taken place, and identify the gaps holding them back from closing. Each founder leaves with a clear picture of who their real buyer is and concrete next steps to take immediately. Identifying and validating the real decision maker, who they are, what drives their purchasing decision, and what the path to a closed sale looks like. Reviewing existing traction: what conversations have happened, what has been won, what has been lost, and why. Understanding which buyer dynamic applies to each startup (consumer, business, or institutional) and what that means for the sales approach. Identifying the commercial assumptions that need to be tested and the fastest way to test them. Lab 2 - Channel & Conversion Work (2.5 hours, in-person) The consultant will work with the group to identify the right sales and distribution channels, build a practical sales approach, and address what is preventing deals from closing. Each founder leaves with a clear channel plan and a concrete next step toward their first or next sale. Identifying the right sales and distribution channels based on each startups product and buyer profile, direct sales, retail, distributors, institutional tenders, or partnerships. Building a practical sales approach: how to initiate contact with the right buyer, present the product, and move from interest to commitment. Working through pricing, margins, and channel economics at this stage of growth. Identifying the most common reasons deals stall or fall through, and how to address them. One-on-One Clinics (45 minutes each, online) Following the labs, the consultant works with each founder individually on their specific sales and commercial challenge. Startups come prepared, clinics are working sessions, not introductions. Given the mixed buyer profiles in this track, the consultant adapts the focus entirely to each startups context. Up to 4 clinics per startup, scheduled based on need and progress. Focus areas include: refining the sales approach, navigating a specific buyer conversation, reviewing a proposal or offer, and adjusting the commercial plan based on market feedback. Note: One startup in the cohort operates a product and service hybrid model. This startup will not participate in the track labs and will instead receive extended one-on-one clinics adapted to its specific commercial context. This will be coordinated directly with the program team. All labs are delivered in-person. Clinics are delivered online. The consultant works closely with the Berytech program team throughout to ensure sessions are coordinated, startups come prepared, and progress is tracked. Following Lab 1, the consultant submits a written commercial readiness note per startup to the program team within 5 working days, covering current traction status, key gaps identified, and recommended clinic focus per startup. Deliverables Lab outlines and materials for both labs, per track applied for. Delivery of 2 Cluster Labs per track (Lab 1 and Lab 2), in-person (total of 5 hours per track). Up to 4 one-on-one clinics per startup, online, 45 minutes each. A written commercial readiness note per startup submitted to the program team within 5 working days of Lab 1, covering current traction status, key gaps identified, and recommended clinic focus per startup. Individual feedback per startup after each clinic session. A final report per startup summarizing commercial progress, key actions taken, remaining gaps, and recommendations for the program team. A one-page commercial traction summary per startup at end of component, covering validated customer persona, traction achieved to date, and pipeline status, for use in the startups investment materials. Qualifications At least 7 years of experience in commercial roles, business development, or sales, with hands-on experience actually selling or commercializing a product or service, not exclusively in an advisory or training capacity. Proven track record of supporting early-stage companies in building and executing their commercial approach, with concrete examples of traction achieved. Ability to work with a mixed cohort where each startup has a different product type, buyer profile, and level of commercial readiness. Strong facilitation skills for group lab sessions, and ability to adapt one-on-one clinic focus to each startups specific context. Familiarity with the Lebanese and/or MENA market context is a strong advantage. Ability to effectively design and deliver hands-on, working sessions, not lecturebased tra Tender Link : https://www.daleel-madani.org/calls-for-proposal
|
