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Tenders are invited for Consultancy to Conduct Household Survey on Provincial Prioritisation for Radio Relay Expansion in Cambodia Summary Assignment title: Household survey to determine where WMC should prioritise traditional FM relay stations over digital-only broadcasting Proposed duration: 10 weeks from contract signature Primary output: Ranked list of provinces/district clusters for: (i) immediate relay investment, (ii) hybrid radio-digital model, and (iii) digital-first programming Purpose of the assignment The purpose of this assignment is to identify and rank the provinces, districts, and location clusters in Cambodia where WMC should prioritise traditional FM relay station investment instead of, or before, relying primarily on online digital broadcasting. Objectives Measure household access to media, including FM radio, smartphones, internet connectivity, electricity, and preferred information channels. Estimate the size and profile of audiences that are more likely to depend on traditional radio than on digital platforms. Compare current relay provinces, digital-dominant provinces, and underserved provinces with no current WMC relay presence. Assess interest in WMCs editorial themes and program types among both current listeners and prospective listeners. Identify the social groups and settings where radio has comparative advantage, including older people, women, remote villagers, Indigenous communities, and people working in fields or other low-connectivity environments. Produce a practical ranking of provinces and district clusters for relay expansion, hybrid radio-digital strategy, or digital-first distribution. Key research questions In which provinces and districts do households still rely on FM radio as a regular or trusted source of information? Where is internet access too weak, costly, irregular, or impractical for WMC to depend mainly on digital broadcasting? Which population groups are least likely to be reached by Facebook, YouTube, Telegram, websites, apps, or podcasts? Please click attachement below for more information. Eligibility Consultant/team profile Proven experience designing and managing household surveys in Cambodia. Strong expertise in media research, audience segmentation, and quantitative analysis. Demonstrated understanding of rural communication, gender issues, and inclusive research practice. Ability to work in remote provinces and manage multilingual or Indigenous research contexts where relevant. Experience producing actionable decision tools, dashboards, or prioritisation frameworks for programme investment. Submission Requirements Ethical and safeguarding requirements Obtain informed consent from all respondents. Protect respondent privacy and personal data. Ensure participation is voluntary and non-coercive. Avoid collecting identifying information unless strictly necessary. Apply gender-sensitive and culturally respectful research protocols. Use referral guidance where interviews surface distress, violence, or protection concerns. Proposal submission requirements Technical proposal describing understanding of the assignment, methodology, sample design, and workplan. Financial proposal with itemised budget. Team composition and CVs of key personnel. Examples of similar household survey or media research assignments. Budget and payment schedule The consultant shall propose a detailed budget covering personnel, training, piloting, travel, accommodation, field allowances, translation, data processing, analysis, and reporting. A milestone-based payment schedule may be agreed, for example: 20% upon approval of the inception report; 30% upon completion of fieldwork; 20% upon submission of cleaned dataset and toplines; and 30% upon acceptance of the final report and decision brief. Expected final use of findings The study must enable WMC leadership to make an investment decision, not merely review audience statistics. The final package should therefore state clearly: which provinces or district clusters are immediate priorities for traditional relay expansion; which places should be served through a hybrid radio-digital model; which areas should remain digital-first for the near term; and what content and scheduling adjustments are most likely to increase uptake in each category. How to apply Interested consultant is requested to submit your Expression of Interest, CV and budget proposal including work plan, to WMC via email provided in the contact details by 16th April 2026. Note: Qualified consultants will be shortlisted from the proposals, interviewed, and selected based on their qualifications, experience, and work plan. Tender Link : https://www.bongthom.com/job_list.html?category_id=55&order_by=start_date&order_dir=desc
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